Product
Event streaming: A complete guide to what it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
Brooks Patterson
Product Marketing Manager
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Engineering
Company
Beyond audience creation: Customer 360 data activation transforms results for every team
By Brooks Patterson, Eric Dodds
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How we built RudderStack’s real-time personalization engine
By Mackenzie Hastings, Chandler Van De Water, Eric Dodds
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LLM use case: Reducing Customer Success response times by 50% with RudderStack, kapa.ai, and Thena
By Mackenzie Hastings, David Daly
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How to use LLMs for customer data: Two prototypes
By Soumyadeb Mitra, Eric Dodds
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Why Shopify will increasingly require data engineering expertise
By John Wessel
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First party cookies: A good evolution
By Brooks Patterson, Tom Shelley
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Why data teams must separate support work from development work
By Matt Kelliher-Gibson
Company
Data quality best practices: Bridging the dev data divide
By Matt Kelliher-Gibson
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How analytics engineers can unlock practical ML to drive business value
By Matt Kelliher-Gibson
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