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How long does it take you to see a customer event? If it's over five seconds, you're missing out

How long does it take you to see a customer event? If it's over five seconds, you're missing out

Access to real-time customer data is no longer a luxury. This article explains how a modern, modern, real-time infrastructure can help you close the gap between customer intent and action—before it’s too late.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data federation: Understanding what it is and how it works

Data federation: Understanding what it is and how it works

Accessing and analyzing data across multiple tools and systems without duplicating or transferring can be a major challenge, especially when speed, accuracy, and cost control are priorities. This article explains how data federation can help.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data pipeline monitoring: Tools and best practices

Data pipeline monitoring: Tools and best practices

Data pipeline monitoring provides real-time visibility into data flow, helping teams detect issues early and ensure reliability across the data journey. This article explains how.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

What is a cloud data platform? Top 5 vendors and how to choose

What is a cloud data platform? Top 5 vendors and how to choose

In this post, we’ll explain what a cloud data platform is, why it matters for modern businesses, and how it differs from traditional systems. You'll also learn about leading vendors, features to look for, and how to choose the right platform.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Top 10 data warehouse tools for modern teams

Top 10 data warehouse tools for modern teams

In this post, we’ll walk through the top 10 data warehouse tools available today, highlight their key features, and help you evaluate which solution best fits your organization’s needs.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Data integration framework: Components and best practices

Data integration framework: Components and best practices

A well-designed data integration framework can unify your data architecture, enabling automated pipelines, reducing inconsistencies, and providing a single source of truth for analytics and operations.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

13 best data pipeline tools for 2025 to power your data stack

13 best data pipeline tools for 2025 to power your data stack

In this article, we highlight 13 of the best data pipeline tools for 2025—organized by function and use case—to help data teams build scalable, high-performance pipelines that support everything from analytics to machine learning.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Big data tools: A guide for scalable data operations

Big data tools: A guide for scalable data operations

In this guide, we’ll break down the core categories of big data tools, explain how they work together to support scalable data operations, and outline key features to consider when evaluating solutions.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Salesforce data enrichment: Best tools for 2025

Salesforce data enrichment: Best tools for 2025

Without proper enrichment, Salesforce customer records can become stale, incomplete, and increasingly disconnected from reality. Learn about the best tools for real-time syncing, identity resolution, and deep integration with modern data stacks.

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Identity Resolution
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

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