Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

AI data quality: Ensuring accuracy in machine learning pipelines
This article explores how data quality directly impacts AI performance. It outlines root causes of data degradation, key prevention strategies, and how RudderStack helps teams build AI-ready pipelines.

Real-time vs. warehouse-gated: Finding the right balance for your customer data infrastructure
The future of customer data infrastructure isn't about choosing between warehouse-gated or real-time architectures—it's about intelligently combining both approaches to meet your business needs. Learn how to strike the right balance for your business

Data matching techniques: Best practices & challenges
In this article, we’ll explore the core techniques behind data matching—such as identity resolution and record linkage—along with the common challenges teams face and the best practices for improving match quality at scale.

Building an AI-ready data foundation: Why customer intelligence will define tomorrow’s SaaS leaders
Through years of industry experience, RudderStack's head of client services has learned about the importance of building an AI-ready data foundation. Moreover, data intelligence is becoming the defining competitive advantage in SaaS (and beyond).

What is data unification? Challenges and best practices
Unifying data means resolving identities, scaling for real-time, and breaking silos. It demands clean schemas, tight governance, and cross-team alignment. When done right, it delivers trusted, real-time data pipelines that teams can act on.

Lessons from scaling PostgreSQL queues to 100k events per second
This post discusses the details of some critical, hard-won lessons our team learned while maturing PostgreSQL into a highly performant and resilient queuing system.

Build vs. buy data pipeline: How to decide
In this article, we'll break down the key components of modern data pipelines, weigh the trade-offs between building and buying, and walk through scenarios to help you make the right choice.

Data maturity: A deep dive into the Starter Stage
In the data maturity journey, the Starter Stage is critical because it's where you build the foundation that enables all future data capabilities. Learn more about what this stage means for data teams.

Your practical roadmap to data maturity
This blog series on data maturity is designed to help you move forward confidently, without over-engineering your stack, sacrificing data control, or disrupting existing operations.