Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
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Announcing ten free Reverse ETL connections
If you’re already using RudderStack on a free or starter plan, you can now activate up to ten Reverse ETL connections – 5X more than any other tool on the market. If you’re not a RudderStack user yet, there’s never been a better time to get started.
Feature launch: Trino Reverse ETL source
We’re expanding our Reverse ETL source connections beyond data warehouses and data lakes with our new Trino Reverse ETL source. The integration supports warehouse-based diffing, making it the most performant Reverse ETL solution for Trino.
Feature launch: JavaScript SDK v3 delivers better performance and more control
We rebuilt our JavaScript SDK from the ground up to be faster, smaller, and more flexible. Version three delivers better performance, gives you enhanced control, enables cookieless tracking, and features a new plugin architecture.
Build your customer 360 in Amazon Redshift with RudderStack Profiles
With RudderStack Profiles and Amazon Redshift, data teams can now build a customer 360 directly in their data warehouse without the complex query and modeling work.
Zero copy CDP vs. warehouse native CDP architecture
In this post we clarify the differences between zero copy and warehouse native customer data platform architectures and detail the advantages of the warehouse native approach.
Your AI/ML success starts with data quality
Lackluster AI/ML results often stem from poor data quality. In this post, we unpack the problem, share best practices for solving it at the source, and detail how superior data quality enables data science teams to do their best work.
Feature launch: Custom domains reduce data loss from ad blockers
Our new custom subdomain feature makes it easy to configure personalized domains for your event pipelines to enhance data quality and security, so you capture more events even when ad blockers are present.
How our customer 360 transformed customer success at RudderStack
In this piece, our Head of Customer Success details how we use our own product, RudderStack Profiles, to create a unified customer 360 table that serves as the foundation of our customer success function.
Feature launch: LaunchDarkly Segments
With RudderStack LaunchDarkly segments, you can now automatically sync segments from your warehouse to LaunchDarkly, enabling you to deliver customized experiences to the users from those cohorts.
