Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

SDK vs. API: Key differences and when to use each
With APIs now powering most internet traffic, this post breaks down SDK vs. API—what each does, when to use them, and how modern systems combine both. Learn how to choose based on control, speed, environment fit, and scalability.

Data models explained: Types, use cases, and examples
Discover how data models bring order to complexity by defining clear structures, types, and relationships—enabling reliable data, consistent reporting, and smarter decisions.

Big data integration: Strategies for enterprise pipelines
Learn how to master big data integration for enterprise pipelines. Discover strategies to unify data, optimize performance, and deliver trustworthy, compliant analytics at scale.

API integration: Tools, benefits, and common challenges
API integrations keep modern stacks connected—syncing systems, automating workflows, and securing data in motion. Done right, they reduce manual work, prevent silos, and help teams build reliable pipelines that scale with the business.

What is data unification? Challenges and best practices
Unifying data means resolving identities, scaling for real-time, and breaking silos. It demands clean schemas, tight governance, and cross-team alignment. When done right, it delivers trusted, real-time data pipelines that teams can act on.

Google Analytics alternatives: Top 15 tools for 2025
In this post, we explore the best Google Analytics alternatives for 2025—from privacy-focused platforms to advanced product analytics tools—so you can find a solution that fits your technical needs, compliance goals, and growth strategy.

AI data quality: Ensuring accuracy in machine learning pipelines
This article explores how data quality directly impacts AI performance. It outlines root causes of data degradation, key prevention strategies, and how RudderStack helps teams build AI-ready pipelines.

Deterministic vs. probabilistic models: A guide for data teams
This article compares deterministic vs probabilistic identity models for data teams. See when to use each, how they differ on accuracy, adaptability, and compliance, and how RudderStack Profiles enables a hybrid, warehouse-native approach.

The complete guide to API integration: From setup to monitoring in 2025 and beyond
In this definitive guide, we aim to streamline your understanding of API integration, covering all aspects from different types of APIs, authentication procedures, reading and writing functionalities, deployment, monitoring, and scheduling.






