Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Why data teams must separate support work from development work
Data professionals are burnt out. In this piece, we examine how replacing a one-size fits all approach to data work with separate functions for data support and data development frees up teams to do their best work – and enjoy it again!

Feature launch: Feature builder
RudderStack feature builder enables you to create, maintain, and scale features in your data warehouse with agility.

Data Quality Toolkit review
A recap of Data Quality Toolkit launch week with information on each feature that makes up the toolkit. Now you can guarantee customer data quality from the source to spend less time wrangling and more time helping your business drive revenue.

Feature Launch: Health Dashboard for data quality monitoring and alerting
Part of our Data Quality Toolkit, the Health Dashboard gives you a global view of event data health and makes it easy to set up effective alerting in your tools of choice.

Feature launch: Transformations for real-time schema fixes
With RudderStack Transformations, you can apply schema fixes to bad event data in real time, after collection and before delivery, without ever filing a dev ticket.

Feature launch: Tracking Plans for violation management
Part of our Data Quality Toolkit, our Tracking Plans feature gives you the ability to easily enforce data quality standards on incoming event data so you can spend less time wrangling and more time helping your business drive revenue.

Feature launch: Data Catalog for collaborative event definitions
With our tools for collaborative event definitions, you can align every team around event definitions and integrate data quality into your workflow. Our Data Catalog and Event Audit API help you guarantee quality customer data from the source.

Announcing the Data Quality Toolkit: guarantee quality data from the source
RudderStack equips you to collect clean, quality customer data at the source, so you can spend less time wrangling and more time helping your business drive revenue.

Data quality best practices: Bridging the dev data divide
In this post, we examine the natural tension between dev teams and data teams and consider how to bridge the divide through alignment, collaboration, early enforcement, and transparency.