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Data maturity Phase 2: Centralizing your customer data

Data maturity Phase 2: Centralizing your customer data

Many companies collect customer data, but it stays locked in silos. Learn why centralizing your data is the next critical step to unlock insights, build trust, and drive real business impact.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Snowflake data integration: A guide for modern teams

Snowflake data integration: A guide for modern teams

In this guide, you'll learn how to approach ETL and ELT workflows, leverage Snowpipe for real-time ingestion, enforce governance, and reduce integration costs with best-in-class practices.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Behavioral segmentation: Examples, benefits, and tools

Behavioral segmentation: Examples, benefits, and tools

In this guide, you'll learn how behavioral segmentation works, explore real-world examples, and discover the tools modern teams use to power it. You'll also learn how RudderStack helps unify behavioral data across your entire stack in real time.

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Data Enablement
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Data maturity Phase 1: Build your foundation with streamlined collection

Data maturity Phase 1: Build your foundation with streamlined collection

The first step to data maturity is building a solid collection foundation. Learn how to replace brittle, fragmented tracking with a unified, governed approach.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

AI infrastructure 101: Building the foundation for ML

AI infrastructure 101: Building the foundation for ML

In this guide, we'll break down what AI infrastructure means, including the core layers you need to support scalable model development, training, and deployment.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Your practical roadmap to data maturity

Your practical roadmap to data maturity

This blog series on data maturity is designed to help you move forward confidently, without over-engineering your stack, sacrificing data control, or disrupting existing operations.

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Data Enablement
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

AI use cases: Real-world examples of generative AI in action

AI use cases: Real-world examples of generative AI in action

In this post, we'll explore real-world AI use cases across functional areas and industries, highlighting how generative models are changing the way companies operate and compete.

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Data Enablement
Ryan McCrary

Ryan McCrary

Product Manager at RudderStack

by Ryan McCrary

RudderStack: The essential customer data infrastructure

RudderStack: The essential customer data infrastructure

Learn how RudderStack's customer data infrastructure helps teams collect, govern, transform, and deliver real-time customer data across their stack—without the complexity of legacy CDPs.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

RudderStack vs Snowplow: A comprehensive feature comparison

RudderStack vs Snowplow: A comprehensive feature comparison

We examine key differences between these platforms, focusing on the four critical areas where RudderStack delivers superior value. While they some similarities, RudderStack delivers all of the utility of Snowplow with none of the limitations.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

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