Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
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RudderStack Profiles vs. SQL for Customer 360: The benefits of declarative data modeling
You can build a customer 360 using SQL and tools like dbt, but you’ll face significant challenges – especially as complexity and scale increase. When it comes to Customer 360, you’re better off with a purpose-built declarative data modeling tool.
Addressing Segment's limitations: From data storage to data strategy
RudderStack isn't just an alternative to Segment, but a fundamentally different approach for businesses who want to turn their customer data into a competitive advantage.
Why Shopify will increasingly require data engineering expertise
In this post, we detail why Shopify success demands data engineering expertise and provide a roadmap to help retailers start doing more with their Shopify customer data.
Feature launch: Append and table skipping for warehouse FinOps
To help you turn your customer data into competitive advantage while optimizing warehouse spend you can now reduce compute time and costs by ingesting events via append and skip compute-intensive tables as requirements permit.
Building the Data Foundation for AI
Organizations are increasing their investments in AI. Thousands of AI tools have flooded the market, but these tools fall short. To reach your AI goals, you must first invest in a solid data foundation in your warehouse.
First party cookies: A good evolution
In 2023, Google began depreciating support for third-party cookies, & this trend will accelerate later in this year. While the loss of third-party cookies brings a number of new challenges it also brings massive opportunities.
Feature launch: Source-level geolocation enrichment
Now you can enrich your RudderStack payloads with geolocation data using a simple toggle. Enable enrichment at the source to send geolocation data to all compatible destinations.
Why data teams choose RudderStack over Segment
RudderStack isn't just an alternative to Segment, but a fundamentally different approach for businesses who want to turn their customer data into a competitive advantage.
Bridge the client-side/server-side gap with RudderStack hybrid mode
RudderStack hybrid mode makes it easy to build towards a first-party future with server-side tracking while still taking advantage of client-side tracking when necessary.
