Rudderstack blog

Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.

Data movement simplifies the running of complex, business-critical data workflows. By integrating data and making it accessible across platforms leading to greater operational efficiency as well as security and compliance.

The future of customer data infrastructure isn't about choosing between warehouse-gated or real-time architectures—it's about intelligently combining both approaches to meet your business needs. Learn how to strike the right balance for your business

In this article, we’ll explore the core techniques behind data matching—such as identity resolution and record linkage—along with the common challenges teams face and the best practices for improving match quality at scale.

Through years of industry experience, RudderStack's head of client services has learned about the importance of building an AI-ready data foundation. Moreover, data intelligence is becoming the defining competitive advantage in SaaS (and beyond).

In the data maturity journey, the Starter Stage is critical because it's where you build the foundation that enables all future data capabilities. Learn more about what this stage means for data teams.

In this post, we’ll walk through the top 10 data warehouse tools available today, highlight their key features, and help you evaluate which solution best fits your organization’s needs.

Data pipeline monitoring provides real-time visibility into data flow, helping teams detect issues early and ensure reliability across the data journey. This article explains how.

This article explores eight leading data lake solutions, highlighting their key strengths and how to evaluate them based on integration, scalability, governance, cost, and alignment with your data needs.