Rudderstack blog

This article compares deterministic vs probabilistic identity models for data teams. See when to use each, how they differ on accuracy, adaptability, and compliance, and how RudderStack Profiles enables a hybrid, warehouse-native approach.

In this definitive guide, we aim to streamline your understanding of API integration, covering all aspects from different types of APIs, authentication procedures, reading and writing functionalities, deployment, monitoring, and scheduling.

Magic Eden needed full control over how user data was captured, managed, and routed, all while ensuring compliance with the unique privacy requirements of Web3 ecosystems. RudderStack offered the flexibility they needed to build on their own terms.

Take the final step in data maturity: real-time action. Learn how to turn machine learning insights into instant personalization, targeting, and recommendations that convert.

In this post, we'll explore the full data activation lifecycle and show how RudderStack's Warehouse Native CDP supports an end-to-end strategy that delivers more value than fragmented tools ever could.

Discover how to advance to the Machine Learning phase of your data maturity journey, where customer data powers predictive models for churn, LTV, personalization, and more.

RudderStack hosted a webinar for Shopify merchants on going beyond native tracking to unlock richer insights, advanced analytics, and high-impact marketing. This post expands on the key takeaways.

In this guide, we'll break down each phase of the data life cycle, explain why it matters, and share best practices to help you maximize the value of your data at every stage.

In this guide, we'll break down the key principles, roles, and practices that define modern AI data governance. You'll learn how to design governance systems that scale with your AI programs while remaining audit-ready and regulation-compliant.