Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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What Is Data Movement? Definition and methods
Data movement simplifies the running of complex, business-critical data workflows. By integrating data and making it accessible across platforms leading to greater operational efficiency as well as security and compliance.
Real-time vs. warehouse-gated: Finding the right balance for your customer data infrastructure
The future of customer data infrastructure isn't about choosing between warehouse-gated or real-time architectures—it's about intelligently combining both approaches to meet your business needs. Learn how to strike the right balance for your business
Building an AI-ready data foundation: Why customer intelligence will define tomorrow’s SaaS leaders
Through years of industry experience, RudderStack's head of client services has learned about the importance of building an AI-ready data foundation. Moreover, data intelligence is becoming the defining competitive advantage in SaaS (and beyond).
Data maturity: A deep dive into the Starter Stage
In the data maturity journey, the Starter Stage is critical because it's where you build the foundation that enables all future data capabilities. Learn more about what this stage means for data teams.
Understanding customer intent: A guide to event tracking
Customer interactions tell a story, but capturing them is just the beginning. This post provides guidelines for event tracking and how it can help you understand customer intent.
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Run RudderStack Data Apps on top of your Customer 360, and ship high-ROI data projects in days, not months. Configure and run accurate attribution and propensity models and enable real-time personalization. All without writing complex SQL or Python.
Introducing the Real-time Personalization Data App: Effortlessly deliver dynamic experiences
Leverage RudderStack to ship high-ROI personalization projects with velocity. Access data from your Customer 360 in real time to deliver tailored experiences – no complex SQL or Python required.
Introducing the Propensity Scores Data App: Ship actionable churn and conversion scores with velocity
You no longer have to choose between rigid SaaS solutions or maintenance-heavy DIY for predictive analytics. Easily generate predictive metrics from your Snowflake data and activate actionable insights in business tools and product experiences.
Introducing the Attribution Data App: Rapidly deliver accurate paid marketing attribution
Attribution analytics are complex, time-consuming, and hard to maintain. With Profiles and the Attribution Data App, you can solve the problem at the root and rapidly deliver accurate paid marketing attribution.
