Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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How RudderStack simplifies onboarding and elevates customer support
Migrating to a new customer data infrastructure tool can feel daunting, especially when dealing with complex customer data pipelines. That’s why RudderStack provides an onboarding experience designed to set your team up for success from the start.
Snowflake Summit 2025 recap: Launches, live demos, and real-time data
As a proud Snowflake partner, the RudderStack team was excited to be part of the 2025 Summit. This post provides a recap of the activities our team was part of at the event.
Data centralization: Key concepts, benefits & how to implement
In this article, we’ll explore what data centralization entails, highlight its key benefits—from improved access to stronger governance—and walk through practical steps for building a centralized data strategy.
Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure
Understanding customer insights is critical for business growth across all teams. But this growing need for data can create unexpected bottlenecks, particularly when a single person or team becomes the gatekeeper for all data collection requests.
Managing concerns about event volume
Managing event volume efficiently isn't just about cost control; it's about maintaining data quality, ensuring system performance, and creating predictable operations as your data needs grow. Learn how in this blog post.
Data integration architecture: Components & best practices
In this post, we’ll break down the core components of data integration architecture, compare different approaches, and outline best practices for building a system that delivers trusted, real-time insights across the business.
Salesforce data enrichment: Best tools for 2025
Without proper enrichment, Salesforce customer records can become stale, incomplete, and increasingly disconnected from reality. Learn about the best tools for real-time syncing, identity resolution, and deep integration with modern data stacks.
Real-time data integration: Benefits and use cases explained
In this article, we’ll break down the advantages of real-time integration, compare it to batch-based approaches, and explore practical use cases where real-time data delivers measurable impact across key business functions.
How Sharesies built a scalable data stack for next-generation wealth engagement
Learn how fintech company Sharesies overcame significant challenges managing their customer behavior data with RudderStack's cloud-native approach, which aligned perfectly with Sharesies' data principles of flexibility, speed, and scalability.
