Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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How RudderStack simplifies onboarding and elevates customer support
Migrating to a new customer data infrastructure tool can feel daunting, especially when dealing with complex customer data pipelines. That’s why RudderStack provides an onboarding experience designed to set your team up for success from the start.
Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure
Understanding customer insights is critical for business growth across all teams. But this growing need for data can create unexpected bottlenecks, particularly when a single person or team becomes the gatekeeper for all data collection requests.
How Sharesies built a scalable data stack for next-generation wealth engagement
Learn how fintech company Sharesies overcame significant challenges managing their customer behavior data with RudderStack's cloud-native approach, which aligned perfectly with Sharesies' data principles of flexibility, speed, and scalability.
Modern data governance: Building trust and value through your data infrastructure
Data governance has evolved far beyond basic compliance checkboxes. Today's most successful organizations turn their data into a competitive advantage while maintaining customer trust.
Data security compliance: A guide for modern data teams
The explosion of digital data has made it one of the most valuable assets you have, but also one of the most vulnerable. Your data is incredibly valuable to attackers. Learn how a strong foundation on data governance with RudderStack can help.
How the CFL increased conversions 9x with RudderStack's customer data infrastructure
Discover how the Canadian Football League transformed their fan engagement strategy by unifying ticketing, e-commerce, and fan data with RudderStack's enterprise customer data infrastructure
Data silos: Risks, causes, and how to break them down
Data silos occur when different teams or multiple systems store data separately, making it difficult or impossible to combine and analyze comprehensively. Learn why data silos occur, the risks they pose, and how to identify and break them down.
RudderStack Transformations: Unlocking advanced data engineering use cases
Learn about the power of real-time event transformations and how RudderStack can unlock advanced data engineering use cases to grow your business. Transformations provide the flexibility and power needed to solve complex data engineering challenges.
What is clickstream data? Definition, examples, and benefits
Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.
