Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
RudderStack: The essential customer data infrastructure
Learn how RudderStack's customer data infrastructure helps teams collect, govern, transform, and deliver real-time customer data across their stack—without the complexity of legacy CDPs.
Snowflake data integration: A guide for modern teams
In this guide, you'll learn how to approach ETL and ELT workflows, leverage Snowpipe for real-time ingestion, enforce governance, and reduce integration costs with best-in-class practices.
What is data activation? Use cases and tools to know
In this post, we'll explore the full data activation lifecycle and show how RudderStack's Warehouse Native CDP supports an end-to-end strategy that delivers more value than fragmented tools ever could.
Data standardization: Why and how to standardize data
When teams cannot rely on their data, reporting slows down and decision-making becomes riskier. Learn how standardization addresses these challenges by creating a consistent structure that data can follow from the moment it enters your system.
How Zoopla transformed real estate experiences with data-driven personalization
Learn how Zoopla, a leader in the UK real estate space, transformed real estate experiences with data-driven personalization and RudderStack's customer data infrastructure.
FiveTran and dbt Labs merger: A new giant in the modern data stack
The Fivetran and dbt Labs merger combines ingestion, transformation, and activation into one stack. It reshapes the modern data landscape and signals a move toward unified, AI-native infrastructure for data-forward teams.
How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.
How long does it take you to see a customer event? If it's over five seconds, you're missing out
Access to real-time customer data is no longer a luxury. This article explains how a modern, modern, real-time infrastructure can help you close the gap between customer intent and action—before it’s too late.
Understanding data maturity: A practical guide for modern data teams
The journey to data maturity isn't about having the most sophisticated tools or even the biggest volume of data. It's about taking the right steps at the right time to unlock value from the data you have.
