Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Feature Launch: Databricks Reverse ETL source
Now, you can easily send data from your Databricks lakehouse to all of your marketing and product tools with our Databricks reverse ETL source. Read the blog for more details.

Feature Launch: Real-time Activation API
The Activation API extends the customer 360 to every corner of the enterprise through the power of a real-time, RudderStack-managed API.

Feature Launch: Real-time Braze Dedupe
Braze’s data point based pricing model can cause a major pain point. Our Braze Deduplication feature solves this problem. Prevent sending duplicate data to Braze with one click and eliminate accidental overages.

Customer 360 Use Cases
With a customer 360, you can deliver every bit of relevant customer data to the right people, in the right places, at the right time to craft the connected end-to-end customer experiences that cultivate strong customer relationships.

Feature Launch: Kafka Source Integration
With our Kafka Source integration, you can easily get your customer data out of Kafka, solve data quality issues, and distribute it throughout your stack to drive better business outcomes.

How To Create A Customer 360
Creating a customer 360 doesn’t have to be a Sisyphean task. Here’s how you can use RudderStack to solve the major technical challenges at every step of the process.

Real-Time Event Streaming: RudderStack vs. Apache Kafka
A breakdown of event streaming approaches comparing and contrasting low-level Apache Kafka with RudderStack’s Event Stream. We detail when to use each tool and when to use both together.

Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse
Introducing RudderStack Profiles. Accelerate time-to-value by automating identity resolution and building complete customer profiles in your warehouse.

The Data Activation Lifecycle
The data activation lifecycle is a continuous, three-stage cycle that enables you to progressively harness the power of your customer data to drive business impact.