The Identity Resolution Playbook

Webinar Details

Identity resolution is the primary challenge behind building customer profiles for customer 360 projects. It requires two primary ingredients: data collection and data unification. Join this session to learn the secrets to solving these challenges from an expert panel with decades of data engineering experience.

We'll also cover:

  • Why is identity resolution so challenging?
  • Data collection best practices for identity resolution
  • Identity stitching & building an identity graph
  • Building user features
  • Delivering business value with customer profiles