Personalization Starts with Clean Data - Not AI
Presented by

Mackenzie Hastings
Technical Product Marketing

Alex Bowler
AVP Product Management and Analytics
Transformations are one of the most powerful features in RudderStack - unlocking custom logic, schema corrections, PII management, and downstream optimization directly in the data pipeline. In this webinar, weāll show you how top teams use Transformations to control their data, reduce engineering lift, and unlock use cases that would otherwise require downstream wrangling.
Join us as we welcome Alex Bowler, Associate VP of Analytics, Exinity to walk through their implementation, share real-world examples, and dive into best practices for scaling data personalization, compliance, and quality.
What Youāll Learn:
š§How to use RudderStack Transformations to enrich, clean, and route your data efficiently.
āļø A proven playbook from a leading RudderStack customer, Exinity: A live walkthrough on how Exinity built Transformations for personalized marketing, compliance, and analytics.
š Faster time to value: How engineering and data teams reduce time spent on data pipelines
š Tips from the field: Actionable advice for deploying Transformations at scale
ā Save your seat now and learn how to put RudderStack Transformations to work for your team.