How Can You Activate AI for Smarter Marketing? Lessons from Snowflake, RudderStack & Jaja Finance

The promise of AI in marketing has never been closer, but the real challenge lies in transforming data into measurable results. This exclusive webinar brings together Wayne Cavanough from Jaja Finance, Dave Katz from RudderStack, and Andrew Fleming from Snowflake to show how a modern data stack drives new levels of personalization, conversion, and customer engagement.

Through real world examples, you will learn:

Building the Foundation – How Jaja Finance redesigned its data architecture to enable real time model driven marketing.

Customer 360 at Scale – How Snowflake empowers segmentation, modeling, and ML operations for high impact campaigns

Data Activation in Action – How RudderStack and Snowflake seamlessly activate modeled data across every channel

AI Powered Experiences – From Jaja’s personalized registration flow to its GenAI chatbot for onboarding, upsell, and customer service

The Future of Intelligent Activation – What’s next for predictive marketing, experimentation, and continuous model iteration

See what AI can really do for your marketing and how to put it into action.