Build truly complete customer profiles
Implement scalable identity resolution in your warehouse for a complete picture of your customer
From I think we found everything…
Fragmented data, models, and queries lead to incomplete profiles, slowing down business teams and creating low-value work for data and analytics teams.
...to We know our customers
Use all of the data in your warehouse to solve identity resolution at the source, compute complex user traits, and build a true customer 360.
The Identity Resolution Playbook
Explore RudderStack's complete guide to identity resolution, including methodologies, best practices, required tooling, and real-world case studies.
Be confident in your customer 360
RudderStack employs a warehouse native identity merging solution to deliver accurate, transparent customer profiles without complex modeling.
Accelerate AI and ML projects
Quickly deliver model-ready data sets and user features to your AI and ML teams.
Automate identity resolution
Seamlessly generate identity graphs from any combination of unique identifiers across any number data sources.
Save time on modeling and maintenance
Time spent maintaining is time not spent building. Focus on high-impact feature development, not tedious data wrangling.
RudderStack’s warehouse native approach eliminated the manual processes bogging down our data engineers. With clean data at their disposal and automated workflows to route it downstream, they started providing our AI/ML, marketing, and product teams with actionable information to drive new models and power new processes.
RudderStack’s warehouse native approach eliminated the manual processes bogging down our data engineers. With clean data at their disposal and automated workflows to route it downstream, they started providing our AI/ML, marketing, and product teams with actionable information to drive new models and power new processes.
Director of Data Engineering at Wyze
Simplify customer 360 projects with a complete toolkit
RudderStack’s streamlined Profiles product includes all of the tools data teams need to build identity graphs, compute user features, and collaborate with other teams on data requests.
Accurate customer profiles
Find and unify every customer touchpoint across data sources in your warehouse or data lake.
Warehouse native architecture
Configure fully transparent identity graphs and models that run as SQL in your warehouse, not a black box.
Identity graphs for any entity
Flexible identity graphs can model any entity relationship, from users to accounts and households.
UI and code-based workflows
Seamlessly shift between UI and code with Git version control, YAML-based configs, and a CLI toolkit.
Real-time de-duplication
Automatically detect and merge user identities as they flow into your data warehouse.
User deletion and suppression
Simplify requests for user suppression and deletion with a robust API and ID graph.
Ship customer data products, not tickets
With comprehensive and accurate customer profiles, data teams streamline their workflows, improve trust, and collaborate with stakeholders to build powerful data products. RudderStack's Identity Resolution Toolkit automates the hard work, freeing data teams to deliver more value.
Focus on innovation, not maintenance
With automated identity stitching, your data and analytics teams can focus on high-value work.
Effortlessly integrate new data sources
Onboard new data sources into your identity graph seamlessly, without re-writing any code.
Drive better outcomes with better data
Build stakeholder trust through complete, unified, and validated customer profiles that drive your business forward.
