Feeling stuck with Segment? Say 👋 to RudderStack.
Deliver trustworthy customer data
Use a comprehensive tool kit to deliver clean, consistent data that gives stakeholders confidence
40,000+ sites and apps run RudderStack
Move fast without breaking things
From "you can’t trust that report..."
Those are the worst five words you can hear from the business as a data person. The consequence is months of low-value data wrangling and cleanup.
...to data even your CFO trusts
With RudderStack's data governance tools, you can ensure quality at the point of collection and quickly fix problems, making customer data the gold standard for your company.
Clean data: behavioral data collection best practices
Learn best practices for collecting clean customer data at the source and enforcing standardized schemas.
Ensure quality at capture
Minimize “garbage in” with modern SDKs, standardized schemas, and dev tools for event instrumentation.
Fix bad data fast
Set predefined tracking plans to catch issues in transit, then fix and filter data before it impact downstream teams.
Get control with end-to-end monitoring
Monitor ongoing data quality across all of your customer data pipelines and take action quickly when problems occur.
“Our discussions are no longer about opinions. Knowing our data is reliable allows us to increase revenues, save money, and mitigate risks to our business without relying on faulty feedback, intuition, or educated guesses.”
John Marbach, Data Leader at Grafana Labs
Tracking plans for every source
Tracking Plans use pre-defined rules to proactively monitor and act on non-compliant event data.
Customizable integrations
Write JavaScript or Python to filter, shape, re-map, and enrich events through extensible transformations.
Event catalog and lineage
Get a global view of all events and their lineage in a collaborative, centralized catalog.
Schema violation management
Apply custom rules to drop, quarantine, or fix events that violate schemas in your tracking plan.
Event Audit API
Rapidly troubleshoot missing fields, data types, and formatting errors within your existing workflow.
Semantic events
Map granular historical events to business logic to build unified, re-usable data definitions.
Ship data products that stakeholders trust
One data problem can erode trust in an instant, creating months of work to rebuild trust and maintain relationships with stakeholders. RudderStack's Data Governance Toolkit helps you catch and address problems with customer event data before they become a problem, freeing you to ship data and products your internal customers trust.
Move from maintenance to modeling
RudderStack’s automated data quality tools save you from constant firefighting, freeing you to build predictive models, derive insights, and accelerate value creation.
Bridge the data divide
Make data quality ownership a team sport. Keep everyone on the same page with observability, monitoring, and shared data quality standards.
Move fast with a trustworthy foundation
With the confidence to move faster, your business can make data-informed decisions, accelerate product innovation, and expand revenue channels to drive growth.