Easily combine customer data from every source đź‘Ť
Deliver trustworthy customer data
Use a comprehensive tool kit to deliver clean, consistent data that gives stakeholders confidence
40,000+ sites and apps run RudderStack
Move fast without breaking things
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From "you can’t trust that report..."
Those are the worst five words you can hear from the business as a data person. The consequence is months of low-value data wrangling and cleanup.
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...to data even your CFO trusts
With RudderStack's data governance tools, you can ensure quality at the point of collection and quickly fix problems, making customer data the gold standard for your company.
Clean data: behavioral data collection best practices
Learn best practices for collecting clean customer data at the source and enforcing standardized schemas.
Minimize “garbage in” with modern SDKs, standardized schemas, and dev tools for event instrumentation.
Set predefined tracking plans to catch issues in transit, then fix and filter data before it impact downstream teams.
Monitor ongoing data quality across all of your customer data pipelines and take action quickly when problems occur.
John Marbach, Data Leader at Grafana Labs
Tracking Plans use pre-defined rules to proactively monitor and act on non-compliant event data.
Write JavaScript or Python to filter, shape, re-map, and enrich events through extensible transformations.
Get a global view of all events and their lineage in a collaborative, centralized catalog.
Apply custom rules to drop, quarantine, or fix events that violate schemas in your tracking plan.
Rapidly troubleshoot missing fields, data types, and formatting errors within your existing workflow.
Map granular historical events to business logic to build unified, re-usable data definitions.
Ship data products that stakeholders trust
One data problem can erode trust in an instant, creating months of work to rebuild trust and maintain relationships with stakeholders. RudderStack's Data Governance Toolkit helps you catch and address problems with customer event data before they become a problem, freeing you to ship data and products your internal customers trust.
RudderStack’s automated data quality tools save you from constant firefighting, freeing you to build predictive models, derive insights, and accelerate value creation.
Make data quality ownership a team sport. Keep everyone on the same page with observability, monitoring, and shared data quality standards.
With the confidence to move faster, your business can make data-informed decisions, accelerate product innovation, and expand revenue channels to drive growth.
More resources on data quality
Turn customer data into competitive advantage
RudderStack supports every stage of your data's journey to activation,
empowering your team to deliver value and build trust in data