Stop fighting tags and losing data

RudderStack Event Stream replaces brittle tags with robust, privacy friendly data pipelines

Improve campaign outcomes

Get higher match rates and improve ROAS with our server-side conversion API integrations.

‎Enhance performance

Rip out bloated tags and boost load speeds by moving data delivery server-side.

‎Govern your data

Enforce quality and compliance with powerful tools and transform data in flight for any use case.

Powering consistent experiences for leading brands:
European Wax Center
Anheuser-Busch
Foot Locker
HP
Grafana Labs
Crate & Barrel
Allbirds
Cars.com
European Wax Center
Anheuser-Busch
Foot Locker
HP
Grafana Labs
Crate & Barrel
Allbirds
Cars.com

Everything you want from a tag manager plus so much more

Build a governed, scalable data foundation to support every downstream use case with unified server-side event routing.

16+ high performance SDKs

Collect events from every website, app, and server environment without tanking performance.

Real-time transformations

Reshape payloads with Javascript to enrich events with external data and mask PII — all without front end modification.

200+ out of the box integrations

Ditch tags for reliable integrations and send rich, consistent data to every tool in your stack.

Flexible, resilient customer identity

Take full control of client identifiers and data persistence with true first-party tracking and robust consent management.

Hybrid mode integrations

Capture critical client-side events, routing everything else server-side, and deliver it as a unified journey.

Programmatic management

Go beyond the UI. Manage pipelines, transformations, and governance from your CLI, with full Git and CI/CD integration.

RudderStack doesn't store your data and puts privacy controls in your hands

GDPR
SOC 2
HIPAA Compliant

Capture the full customer journey

Reliably collect data from every customer touchpoint with a single API and standardized schemas to ensure consistency downstream.

Web

Collect clickstream data from your web app and marketing website using our high-performance JavaScript SDK with built-in cookieless tracking and consent management.

Mobile

Track key mobile engagement with our Android, iOS, and Flutter SDKs. Standard mobile lifecycle events are collected out of the box.

Server-side

Complement client-side tracking with server-side SDKs or webhooks for events like signups, feature usage, purchases, and more.

Cloud

Ingest real-time event data from marketing automation systems, email services, SMS tools, and other business SaaS platforms.

Stream clean data everywhere it's needed

Ensure quality and compliance at the source

Automate consent management, enforce data quality at capture, and manage PII in stream so you can deliver activation-ready data everywhere it’s needed.

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3x conversion increase with personalized campaigns

Wyze captures and routes clean data downstream with RudderStack, providing AI/ML, Marketing, and Product, with activation-ready data to personalize every touchpoint.

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Transform events in real time

Modify data in flight with Javascript or Python to enrich events, fix bad data, mask PII, and more. Start with one of 19 templates or create your own transformation from scratch.

162% increase in revenue from Snap Ads

MANSCAPED used RudderStack to streamline data delivery, reducing CPA across channels, and delivering massive performance gains on Snap.

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Effortlessly Integrate every tool

Use 200+ pre-built integrations to reliably deliver rich customer events directly to your ad platforms, customer engagement platforms, analytics tools, and data warehouse. Send data anywhere else with webhooks and custom client-side libraries.

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93% time savings on data integration

La-Z-Boy brand, Joybird, virtually eliminated integration drag with RudderStack, enabling marketing to ship and iterate on campaigns with extreme velocity.

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Discover a better tag management alternative today

Imagine having confidence in your collection and better data in all your tools — it’s within reach.