Improve campaign outcomes
Get higher match rates and improve ROAS with our server-side conversion API integrations.
Enhance performance
Rip out bloated tags and boost load speeds by moving data delivery server-side.
Govern your data
Enforce quality and compliance with powerful tools and transform data in flight for any use case.
















Everything you want from a tag manager plus so much more
Build a governed, scalable data foundation to support every downstream use case with unified server-side event routing.
16+ high performance SDKs
Collect events from every website, app, and server environment without tanking performance.
Real-time transformations
Reshape payloads with Javascript to enrich events with external data and mask PII — all without front end modification.
200+ out of the box integrations
Ditch tags for reliable integrations and send rich, consistent data to every tool in your stack.
Flexible, resilient customer identity
Take full control of client identifiers and data persistence with true first-party tracking and robust consent management.
Hybrid mode integrations
Capture critical client-side events, routing everything else server-side, and deliver it as a unified journey.
Programmatic management
Go beyond the UI. Manage pipelines, transformations, and governance from your CLI, with full Git and CI/CD integration.
RudderStack doesn't store your data and puts privacy controls in your hands



Capture the full customer journey
Reliably collect data from every customer touchpoint with a single API and standardized schemas to ensure consistency downstream.
Web
Collect clickstream data from your web app and marketing website using our high-performance JavaScript SDK with built-in cookieless tracking and consent management.
Mobile
Track key mobile engagement with our Android, iOS, and Flutter SDKs. Standard mobile lifecycle events are collected out of the box.
Server-side
Complement client-side tracking with server-side SDKs or webhooks for events like signups, feature usage, purchases, and more.
Cloud
Ingest real-time event data from marketing automation systems, email services, SMS tools, and other business SaaS platforms.
Stream clean data everywhere it's needed
Ensure quality and compliance at the source
Automate consent management, enforce data quality at capture, and manage PII in stream so you can deliver activation-ready data everywhere it’s needed.

3x conversion increase with personalized campaigns
Wyze captures and routes clean data downstream with RudderStack, providing AI/ML, Marketing, and Product, with activation-ready data to personalize every touchpoint.

Transform events in real time
Modify data in flight with Javascript or Python to enrich events, fix bad data, mask PII, and more. Start with one of 19 templates or create your own transformation from scratch.
162% increase in revenue from Snap Ads
MANSCAPED used RudderStack to streamline data delivery, reducing CPA across channels, and delivering massive performance gains on Snap.
Effortlessly Integrate every tool
Use 200+ pre-built integrations to reliably deliver rich customer events directly to your ad platforms, customer engagement platforms, analytics tools, and data warehouse. Send data anywhere else with webhooks and custom client-side libraries.

93% time savings on data integration
La-Z-Boy brand, Joybird, virtually eliminated integration drag with RudderStack, enabling marketing to ship and iterate on campaigns with extreme velocity.

Discover a better tag management alternative today
Imagine having confidence in your collection and better data in all your tools — it’s within reach.
