Feeling stuck with Segment? Say hi to RudderStack

Don’t pay for another SaaS data silo. Take control of your customer data with RudderStack. Everything you need to know about migrating from Segment.

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40,000+ sites and apps run RudderStack

RudderStack offers a complete view of your customers, enabling use cases like precise attribution, churn prediction, and personalization.

Watch the video to see how switching to RudderStack can enhance your business strategies and customer interactions

We make migration easy

Simply switch the SDKs and update analytics to rudderanalytics

Minimal migration work for your software development team

You can use all of your existing data pipeline instrumentation and everything will just work (including warehouse schemas!)

Simply swap SDKs and add integrations

API compatibility means you can replicate your Segment setup, including SDKs and integrations, in no-time

Validate data, flip the switch, and explore our advanced data toolset

Use RudderStack Transformations and templates for version-controlled data governance, enrichment, hot-fixes, and more

What about my anonymousIds from Segment?

We’ve got you covered. Just run the SDKs in parallel and RudderStack will automatically (yes, automatically) grab the Segment anonymousId and send it in our payload, so you won’t have any data inconsistency or interruption in downstream tools. When migration is complete, just remove the Segment SDK.

What our customers are saying

"RudderStack helped us overcome all of the limitations of Segment's marketing-focused features."Matthew, Data Engineer
"Does everything Segment does + great transformations & reverse ETL features."Joel, Product Manager
"Segment MTU pricing didn't work for us at scale. We love RudderStack's sensible, event-based cost."Erick, Data Leader

Aircall cuts data integration time by 85% and lowers costs by 30%

Learn how Aircall efficiently migrated to RudderStack, improving data tracking, analysis, and decision-making across teams.

Read the case study →

Apploi boosts warehouse ROI and achieves 35% cost reduction

Learn how Apploi built a data foundation on Snowflake, managing massive data volumes without compromising performance.

Read the case study →

Khatabook scales to 6B monthly events and cuts cost by 90%

Learn how Khatabook efficiently scaled their data infrastructure to support rapid growth while ensuring GDPR compliance.

Read the case study →

Say goodbye to compliance risks and overage fees

RudderStack’s Warehouse Native Customer Data Platform doesn’t store data, and we price on events – enabling you to securely collect and send as much first-party data as you need without breaking the bank. You can finally be a hero to marketing, infosec, and finance, all at once.

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Overcome Segment's limitations

RudderStack's advanced tooling makes it easy for data teams to ship complex use cases for marketing, product, and data science.

Data science is training a new model but payloads need PII hashed

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Your Salesforce CRM destination configuration needs track calls changed to identify calls

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Marketing wants to enrich new customer profiles from an internal Redis data store

$100K+ in annual savings


Learn how Kajabi saved six figures annually and unlocked advanced use cases by migrating to the Warehouse Native CDP.

"With RudderStack, we not only saved significant costs but also gained powerful capabilities that were previously out of reach with Segment."


James Richter, VP of Engineering at Kajabi

Superior Enterprise Pricing

Our enterprise plan supports large data teams who need state of the art security and white-glove support. Get the full RudderStack Platform:

  • Event Stream
  • Profiles for Customer 360
  • Reverse ETL
  • SSO
  • White-glove support