Feeling stuck with Segment? Say to RudderStack
Don’t pay for another data silo. Take control of your customer data with RudderStack.
See the power of RudderStack in action
Why do engineers choose RudderStack over Segment?
Learn why data engineer and migration specialist, Max Werner, went from Segment award-winner to RudderStack power-user and never looked back. Plus, get some pro-tips on how to take advantage of RudderStack’s engineering-friendly features for full control of your customer data.


We’re a cryptocurrency company, and data security is important to us. Segment stored our customer data in their database, whereas RudderStack allows us to encrypt and route it directly to our data lake and other downstream tools.
We believe you should have power over your data.
Segment charges you a premium to keep a copy of your data.
Why choose RudderStack?
You should own your customer data
Customer data is one of your most valuable assets, and we treat it that way. RudderStack doesn’t store any of your data.
Data teams deserve data tooling
Get flexibility, rapid iteration and integrated workflows. RudderStack’s code and API-based features meet you in your existing toolset.
A single source of truth is possible (it’s your warehouse)
Black boxes for customer profiles? No thanks. RudderStack turns your data store into your single source of truth.
What our customers are saying
"RudderStack helped bring our data stack to life"
Imo, Data Engineer
"Does everything Segment does + great transformations & reverse ETL features"
Joel, Product Manager
"Easy to use, fast support and excellent value for the money"
Ross, Analytics Engineer
Say goodbye to compliance risks and overage fees
RudderStack doesn’t store data, and we price on events – enabling you to securely collect and send as much data as you need without breaking the bank. You can finally be a hero to marketing, infosec, and finance, all at once.
Take the pain out of integration work for good
RudderStack’s real-time, reusable JavaScript Transformations give you superpowers to rapidly fix bad data, customize integrations and enrich payloads, all without touching code in your app or website.
Ship personalization and recommendations faster
Break free from black boxes and slow APIs. RudderStack helps you build and iterate on complete profiles in your warehouse and real-time data store, meaning you can ship advanced use cases ten times faster.
Currently a Segment customer? Switching is easy
We’re API compatible with Segment
Simply switch the SDKs and update
analytics
torudderanalytics
.You can use all of your existing instrumentation and everything will just work (including warehouse schemas!)
If you have old app versions running Segment, you can send that data to RudderStack during the migration period
What about my anonymousIds from Segment?
We’ve got you covered. Just run the SDKs in parallel and RudderStack will automatically (yes, automatically) grab the Segment anonymousId and send it in our payload, so you won’t have any data inconsistency or interruption in downstream tools. When migration is complete, just remove the Segment SDK.
Take control of your customer data
See how you can take control and unlock the full power of your customer data with RudderStack.