Supercharge your customer engagement with RudderStack and Braze
Create smarter campaigns and more effective engagement strategies
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Great customer experiences start with solid data
Integrate with leading tools like Braze to activate high-quality data for timely, relevant messages
Key benefits of the RudderStack and Braze integration
Simplified integration
RudderStack offers a unified platform enabling engineers to easily and efficiently integrate with Braze
Rich data for better engagement
RudderStack supplies Braze with high-quality customer data that helps Braze create more effective, personalized campaigns
Maximized Braze investment
RudderStack maximizes your Braze investment with tools like deduplication to reduce data costs and improve campaigns
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Explore how companies have significantly improved customer engagement with real-time data insights
Enhance Your Customer Engagement with Braze and RudderStack
Features, values, and use cases that make a difference
Use current data for campaigns
Send reliable, first-party data to Braze in real-time for effective personalization using Braze as a destination
Avoid accidental overages
Prevent duplicate user traits from being sent using the Braze deduplication feature
Deliver cross-channel messages
Send RudderStack events via hybrid mode, to deliver notifications and in-app experiences
Refine customer engagement strategies
Pull Braze data into your Warehouse to build a complete feedback loop to refine and enhance customer interactions with Braze Currents
RudderStack and Braze in action
Learn how Wyze leverages RudderStack and Braze to transform their data strategies
10x increase in engineering productivity
Defining multiple events and automating nearly 50+ new user features into a data pipeline takes hours instead of weeks
Customer 360 view
Wyze is using customer 360 views to calculate propensity scores, tailor customer offers, and deliver personalized recommendations
ML-powered Braze campaigns
RudderStack has empowered Wyze’s ML/AI team to quickly ship more ML traits to Braze, resulting in a 3x increase in ML-driven Braze campaigns
“When you have the power of RudderStack in hand, you can blast off right away,” adds Zhou. “It’s so much easier to build a machine learning model once your designs are driven by clean data, useful user features, and 360 customer views.”
Wei Zhou, Director of Data Engineering at Wyze
