True customer 360º in your warehouse or Data Cloud
Profiles eliminates the complex modeling work for identity resolution and customer 360, empowering every team with a single source of truth in Snowflake.
Map unique identifiers for any entity (user, account, household) to a single record without writing complex SQL
Rapidly develop and update complex features, including computations, semantic events, and funnel-based attributes
Generate data sets for every team from a single source of entities and features
Leading brands build their customer 360 with RudderStack
Drive business outcomes with a single source of truth
Empower your marketing, AI/ML, and product teams with a complete, single-source of truth that lives in your warehouse. Accelerate business outcomes with RudderStack Profiles.
"When it came down to deciding the right solution, there wasn’t a question. We chose RudderStack as the foundation for our warehouse native customer data platform to enable data-driven personalized engagement online"
Superpowers, not SQL or SaaS
SaaS platforms limit you to a rigid view of the customer, but hand-rolling identity resolution requires tens-of-thousands of lines of SQL. Profiles makes it easy.
Don’t settle for incomplete views of your customer locked in SaaS tools. Leverage all the data in your warehouse to build a true 360 view of your customer.
Profiles makes it easy to add new data sources, accommodate multiple customer definitions, and update profiles at scale.
Customer 360 unlocked in your warehouse
Leverage powerful tools, built for data teams, that can handle any level of complexity in your identity resolution and customer 360 projects
Move fast with out-of-the-box customer 360 assets
If you use RudderStack Event Stream, Profiles generates an identity graph and over 30 event-based user features automatically out of the box.
Simply choose your data sources, run a Profiles job using our Customer 360 template, and in minutes you'll get actionable traits like:
days_since_last_seenfirst_campaign_nameactive_days_in_last_7_days
Build identity graphs for any entity at any level of complexity
Our code-based Profiles Builder makes it easy to customize identity models for any type of entity across any number of data sources, all within your existing version-controlled development workflows.
Tie individual entities to canonical IDs, then quickly create and map relationships between users, accounts, households, IoT devices, and more.
Go beyond identity resolution and easily compute complex traits
Valuable traits, like the items_removed_from_last_cart or cross_device_sessions_last_7_days, can be complex and time consuming to model.
With Profiles, you write simple definitions and RudderStack will automatically compute the values over the identity graph in in your warehouse, then add them to the data set of your choice.
See the full customer journey with funnels and semantic events
Data modeling for customer 360 often requires combining multiple user actions into semantic events and representing the customer journey as a series of steps in a funnel.
Our version-controlled Profiles Builder makes it easy to construct fully custom semantic events and funnels—all without writing SQL.
Automate historical snapshots and metadata management
Maintaining a historical record of how data points change over time is one of the hardest parts of maintaining an identity graph and a customer 360 table.
Profiles automates this metadata management entirely. It creates a snapshot table in your warehouse every time a Profiles job is run, giving you full visibility into the time series changes of your customer 360 and accelerating AI/ML work.
Rapidly develop and update user features on new data and existing models
Map unique identifiers to any entity and build out full ID graphs without writing complex SQL
Write custom SQL or using existing models to speed up development of your customer 360 project.
Rapidly develop and update user features on new data and existing models
Map unique identifiers to any entity and build out full ID graphs without writing complex SQL
Unify all of your customer data into a single source of truth for every tool and team
Manage and version-control your ID graph and customer 360 with code from the command-line
Access your customer 360 data sets in real-time with our Activation API
Get a baseline identity graph and actionable user features out of the box
Built to deliver on your data strategy
Data leaders choose RudderStack to drive business growth through advanced use cases
RudderStack profiles is a major time saver on a non-trivial problem (which no one wants to maintain), namely stitching together our customers’ data. Setup was fast, performant, and most importantly, all built inside our warehouse. We finally have a reliable 360 view of our customers.
Discover the end-to-end platform
