TVSquared Integration
TVSquared is an enterprise-scale TV attribution platform that enables advertising businesses to quantify TV’s impact. It allows companies to analyze, measure, and optimize responses generated across TV everywhere.
TVSquared uses ‘frequency decomposition,’ a sophisticated statistical approach, to accurately calculate continuous baseline profiles every minute.
Many advertisers worldwide use TVSquared to measure television impact – from immediate response to longer-term results, with high scalability and accuracy.
What you can do with TVSquared
Aggregate day-to-day TV performance data to help advertisers build customized campaigns based on network, channels, genre, and more
Analyze TV performance data to track and report the impact of TV generated on-spot, by campaigns, or via other core metrics such as cost-per-conversions, channels, and so on
Evaluate the impact of TV ad performance on a daily, weekly, or monthly basis, after it is aired
Measure TV ad responses from smart TVs and set-top-box data along with reach and frequency analytics
Examine the expenditure, online and offline marketing, as well as audience impressions (ad exposure to response) effectively
TVSquared uses JavaScript code to track page views and customer events. This code needs to be implemented on every page of your applications to send your TV attribution data to TVSquared. Manually setting the snippet up for tracking each page, along with managing any other tracking code you may have installed, can be a very cumbersome process.
RudderStack helps you easily overcome these roadblocks by offering seamless integration with TVSquared.
How to set up TVSquared Integration
It’s very easy! Use our step-by-step guide to set up TVSquared as a destination in RudderStack, and get started in no time at all.
Measure Your TV Ads’ Performance Using RudderStack and TVSquared
The TVSquared integration for RudderStack is very simple to implement and is just a matter of a few steps. You can then use RudderStack to send your customer event data to TVSquared for a much clearer view of your overall performance - from offline spend to online sales. Through RudderStack’s SDKs, the event data you send to TVSquared is used to fuel real-time spot and response data analysis. The resulting insights can then be used to modernize your TV advertising.
By Integrating TVSquared Support for RudderStack, you can:
- Send all your events to TVSquared securely without the need for manual coding or any additional JavaScript code
- Seamlessly distribute the traffic and manage the load effectively with RudderStack servers
- Map all the data from RudderStack to TVSquared in the format that they expect.
Get started today
Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.
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