📊 Replace Google Analytics with warehouse analytics.
TVSquared is an enterprise-scale TV attribution platform that enables advertising businesses to quantify TV’s impact. It allows companies to analyze, measure, and optimize responses generated across TV everywhere.
TVSquared uses ‘frequency decomposition,’ a sophisticated statistical approach, to accurately calculate continuous baseline profiles every minute.
Many advertisers worldwide use TVSquared to measure television impact – from immediate response to longer-term results, with high scalability and accuracy.
The TVSquared integration for RudderStack is very simple to implement and is just a matter of a few steps. You can then use RudderStack to send your customer event data to TVSquared for a much clearer view of your overall performance - from offline spend to online sales. Through RudderStack’s SDKs, the event data you send to TVSquared is used to fuel real-time spot and response data analysis. The resulting insights can then be used to modernize your TV advertising.
By Integrating TVSquared Support for RudderStack, you can:
- Seamlessly distribute the traffic and manage the load effectively with RudderStack servers
- Map all the data from RudderStack to TVSquared in the format that they expect.
RudderStack TVSquared Documentation
Refer to our step-by-step guide and start using TVSquared today