What is TVSquared used for?

TVSquared is a third-party TV attribution platform that provides acquisition insights and analytics.

Is it hard to set up TVSquared?

Difficulty can vary based on your TV tech stack and attribution model. Many users choose to simplify implementation by sending data to TVSquared through secure Attribution Platforms integration tools like RudderStack.

How much does it cost to integrate TVSquared with RudderStack?

Pricing for TVSquared can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Edinburgh-based TVSquared is used by more than 700 brands, agencies, and networks in 70 countries to enhance the performance of on-air campaigns, optimize media spend, and understand the overall impact of TV advertising.

TVSquared Integration

TVSquared is an enterprise-scale TV attribution platform that enables advertising businesses to quantify TV’s impact. It allows companies to analyze, measure, and optimize responses generated across TV everywhere.

TVSquared uses ‘frequency decomposition,’ a sophisticated statistical approach, to accurately calculate continuous baseline profiles every minute.

Many advertisers worldwide use TVSquared to measure television impact – from immediate response to longer-term results, with high scalability and accuracy.

DestinationEvent Stream

TVSquared Integration

TVSquared uses ‘frequency decomposition,’ a sophisticated statistical approach, to accurately calculate continuous baseline profiles every minute.

Many advertisers worldwide use TVSquared to measure television impact – from immediate response to longer-term results, with high scalability and accuracy.

DestinationEvent Stream

The TVSquared integration for RudderStack is very simple to implement and is just a matter of a few steps. You can then use RudderStack to send your customer event data to TVSquared for a much clearer view of your overall performance - from offline spend to online sales. Through RudderStack’s SDKs, the event data you send to TVSquared is used to fuel real-time spot and response data analysis. The resulting insights can then be used to modernize your TV advertising.

By Integrating TVSquared Support for RudderStack, you can:

Send all your events to TVSquared securely without the need for manual coding or any additional JavaScript code
Seamlessly distribute the traffic and manage the load effectively with RudderStack servers
Map all the data from RudderStack to TVSquared in the format that they expect.

Use the TVSquared integration with other popular sources

Eleventy

E-Commerce Platforms

Gatsby

E-Commerce Platforms

RudderStack TVSquared Documentation

Refer to our step-by-step guide and start using TVSquared today

About TVSquared

TVSquared is a television attribution platform that specializes in enterprise-scale cross-screen and multi-touch TV attribution and measurement. They empower the advertising companies to quantify and attribute responses generated across televisions everywhere, and deliver meaningful business insights from the linear and digital TV content.