Feeling stuck with Segment? Say 👋 to RudderStack.

DoubleClick for Publishers
Snowflake

Integrate DoubleClick for Publishers with Snowflake

Don't go through the pain of direct integration. RudderStack’s DoubleClick for Publishers integration makes it easy to send data from DoubleClick for Publishers to Snowflake and all of your other cloud tools.

Easy DoubleClick for Publishers to Snowflake integration with RudderStack

RudderStack’s open source DoubleClick for Publishers integration allows you to integrate RudderStack with your DoubleClick for Publishers to track event data and automatically send it to Snowflake. With the RudderStack DoubleClick for Publishers integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Available via webhook

Add DoubleClick for Publishers as a source in RudderStack by enabling a webhook source in your RudderStack dashboard, then using our Transformations feature to re-shape the incoming payload. Once configured, RudderStack will send data from your DoubleClick for Publishers source to any destinations you connect. (Note, you will need to configure outbound webhooks in DoubleClick for Publishers.)

Popular ways to use Snowflake and RudderStack

Query campaign performance data

Import analytics-ready campaign performance data into your warehouse. Select the data points you need and sync with the click of a button.

Calculate true ROAS

Use rich data to calculate how much return you get for each campaign, ad group and ad.

Optimize paid campaigns

Understand which combinations of ads, spend and targeting work and use that insight to optimize new and existing paid campaigns.

Frequently Asked Questions

Depending on the format, there are multiple ways to export data from DoubleClick for Publishers, whether manually, through a native integration or through a data platform like RudderStack.
There are two primary ways: First, you could write your own code script to pull the data and load it via API. Second, you could use an ETL integration provider like RudderStack to load the data automatically.
Building your own integration between DoubleClick for Publishers and Snowflake costs engineering time, while ETL providers like RudderStack generally charge by the number of rows loaded.

Use the Snowflake integration with other popular sources

About Snowflake

Snowflake is a modern cloud data warehouse known for its speed, scalability, and high performance. It provides a secure platform to share and manage your data workloads at any scale. Snowflake is touted as a modern data warehouse with advanced data science and app development capabilities. It also supports augmented data lakes and simplified data enrichment techniques.

With almost no effort required to handle it, Snowflake allows you to focus on getting actionable and meaningful insights from your data, instead of worrying about the data management aspect.

About DoubleClick for Publishers

Platform to grow ad revenue and protect your brand wherever people are watching, playing, or engaging. Now called Google Ad Manager.