Snap Pixel integration with RudderStack

Measure user conversions from Snapchat ad campaigns using Snap Pixel and RudderStack

Now you can easily integrate Snap Pixel as a destination on the RudderStack dashboard, so you can seamlessly send your event data Snap Pixel. You will first need to configure Snap Pixel ID and hashing method. Once successfully configured, events from RudderStack will start flowing to Snap Pixel directly.

By adding Snap Pixel as a destination in the RudderStack dashboard, you can:

  • Send all your customer event data directly to Snap Pixel without any code
  • Automate your workflows for audience creation and management
  • Hash-encode user parameter(email, phone number, etc.) for SHA-256

What you can do with Snap Pixel

To integrate Snap Pixel, you will need to track conversions from your Ads posted on Snapchat. You also need to manually add JavaScript Tags to your website and web app on every page that you want to track user behavior. Setting this up takes a lot of time and effort.

RudderStack helps you sync your Ads data properly and on time.

Acquire leads using Snapchat via ad campaigns

Measure direct response goals, such as driving leads, subscriptions, or product sales

Calculate return on your media spend by increasing the number of conversions tracked

Automate ad creation while optimizing actions that matter most to your business, such as driving purchases online

How to set up the Snap Pixel Integration

It's easy! Use our step-by-step guide to set up Snap Pixel as a destination in RudderStack and get started quickly.



How can we help you?

How do I add a Snap Pixel to WordPress?

Add Snap Pixel to WordPress in five simple steps:

  1. Click Snap Pixel from your Ad account
  2. Click on Create my Snap Pixel
  3. Click Set Up My Snap Pixel
  4. Copy the Snapchat Pixel
  5. Paste the Snapchat Pixel into the header and footer of WordPress

How do you use snap pixels?

To use Snap Pixel:

  1. Log in to your Ads Manager account
  2. Click on the menu and select Events Manager
  3. Select New Event Source and click Create Snap Pixel

What identifier does Snap use to deduplicate events?

Snap hashes identifiers using SHA256 with a dedicated function in the Snap SDK library.

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