Overview
Snapchat Custom Audiences & RudderStack lets you match your customer list to create custom audiences via the Snapchat community. Once the destination is configured and enabled, events from RudderStack will start flowing to Custom Audiences.
Add Snapchat Custom Audiences as a RudderStack destination and:
- Send your customer event data directly to Snapchat and add it to existing Snapchat Custom Audiences
- Access specific audience insights
- Reach audiences based on previous viewing history
- Create Lookalike audiences to target snapchatters who exhibit behavior of your high-valuable customers
Snapchat Custom Audiences matches first-party data from your Snapchat customer list (email, phone number, or mobile advertiser ID) with Snapchat users. It allows you to target specific Snapchatters based on unique demographics from your business, product, or service.
