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Salesforce Marketing Cloud integration with RudderStack

Marketing Automation Made Easy With Salesforce Marketing Cloud and RudderStack

Adding Salesforce Marketing Cloud as a destination in RudderStack makes it very easy for you to optimize your inbound marketing activities. With RudderStack’s web and mobile SDKs, you can track, collect, and send your customer data into Salesforce Marketing Cloud without any coding.

By Integrating Salesforce Marketing Cloud Data With RudderStack, you can:

  • Create and update the contacts in the Salesforce Marketing Cloud
  • Create and synchronize potential leads into the Salesforce Marketing Cloud from various sources in real-time
  • Eliminate the need to upload CSVs into Salesforce marketing cloud without manual coding
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What you can do with Salesforce Marketing Cloud

To sync your leads into Salesforce Marketing Cloud, you must either integrate them with your sources or manually upload the CSVs containing the leads. Syncing can be tedious and take up a lot of your time. Manually managing every customer’s current lifecycle stage can also prove to be very challenging.

By integrating RudderStack with Salesforce Marketing Cloud, you can eliminate all of these challenges at once.

Gather data across multiple sources and devices to get a unified view of the customer

Identify and respond to customer intent and deliver personalized communications in a trusted manner

Leverage AI to measure end-to-end marketing effectiveness across all digital channels and devices

Engage with customers during any stage of their relationship with your brand, and measure the performance of every campaign

Talk to customers in real-time and deliver the next best action for each individual at scale

How to set up Salesforce Marketing Cloud Integration

It’s simple! Follow our step-by-step guide to set up Salesforce Marketing Cloud as a destination in RudderStack, and get started in no time at all.

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FAQ

How can we help you?

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a enterprise marketing platform tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Salesforce Marketing Cloud?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure enterprise marketing platform integration tools like RudderStack.

How much does it cost to integrate Salesforce Marketing Cloud with RudderStack?

Pricing for Salesforce Marketing Cloud can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What does Salesforce Marketing Cloud do?

Salesforce Marketing Cloud allows you to connect discrete interactions from different channels and unites customer data with customer behaviors in real-time. This helps you create more intelligent communications and interactions that help anticipate customer needs and respond to their queries quickly.

What is the difference between Salesforce Sales Cloud and Marketing Cloud?

Salesforce Marketing Cloud is marketing automation and analytics tool that helps monitor customer interactions across different platforms. On the other hand, Salesforce Sales Cloud is a sales solution that helps lead management, opportunity management, sales management, etc.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by over 7000 companies, including Walmart, Amazon, AT&T Inc., and many more.

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