PostHog Analytics integration with RudderStack

Use RudderStack to Easily Route User Events to PostHog

The RudderStack-PostHog integration allows you to track and route your customer events to PostHog in no time. To configure PostHog as a destination on the RudderStack dashboard, all you need is your PostHog Team API Key and the details of your PostHog instance; and the events will automatically start flowing to PostHog for further analytics.

By Adding PostHog Support for RudderStack, you can:

Capture information for every page viewed (along with the category and name of the page) and the associated user ID.
Record user events along with the properties associated with that event
Route the real-time customer event data to PostHog and perform analytics to create effective marketing funnels, boost conversions, and increase user retention.

Try this in RudderStack

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What you can do with PostHog

Integrating PostHog is easy; however, setting up event data sources manually can be time-consuming. Also, delivering events to PostHog in real-time can also be an added challenge.

By integrating RudderStack with PostHog, you can effortlessly send real-time customer event data into PostHog from your preferred sources, without worrying about data reliability.

Ingest or send customer data for analytics seamlessly using PostHog plugins

Record events like page views, button clicks, etc. using the Event AutoCapture feature

Watch how customers are using your app via session recordings - understand where users get stuck or what bugs they encounter

Visualize and identify specific areas of your app to understand where users drop-off, and implement changes to make it more user-friendly

Analyze what percentage of your users are being retained and what improves their retention

Release new features to your users slowly, see how they perform, and retain or roll them back as required.

How to set up PostHog Integration

It’s very easy! Use our step-by-step guide to set up PostHog as a destination in RudderStack, and get started in no time at all.

View the Documentation

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FAQ

How can we help you?

What is PostHog Analytics used for?

PostHog Analytics is a widely-used third-party Product analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up PostHog Analytics?

Difficulty can vary based on the cleanliness of your Product and campaign data. Many users choose to simplify implementation by sending data to PostHog Analytics through secure Analytics integration tools like RudderStack.

How much does it cost to integrate PostHog Analytics with RudderStack?

Pricing for PostHog Analytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is PostHog?

PostHog is an open-source product analytics stack built for developers, data analysts, and product managers. It is an alternative to products such as Mixpanel, Amplitude, and Heap. PostHog automates event capture on your website or application without the need to share data with third parties. You can easily deploy PostHog on your infrastructure with just one click.

How does PostHog work?

PostHog automatically captures user behavior across your website and mobile apps. It tracks and captures both frontend and backend events. You can also choose to identify your users, and this tracking will be done accordingly.

Does PostHog work for mobile and web?

Yes, PostHog is designed to work for both websites and mobile applications. You can capture the frontend events by simply placing a code snippet in your website’s HTML. For capturing other events, PostHog also offers prebuilt libraries and APIs.

Is PostHog hard to setup?

PostHog is easy to set up and use. You can try PostHog’s hosted version or opt for its 1-click deployment options for self-hosting. PostHog also integrates easily with CDPs like RudderStack. All you have to do is configure your PostHog Team API Key and instance name on the RudderStack dashboard, and you’re good to go!

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Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
David Annez
Head of Engineering at Loveholidays
We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
See case study
Alex Dovenmuehle
Head of Data Engineering at Mattermost
Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
See case study
Dan Baker
Data Engineer at Pachyderm
I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.