Pinterest Tag Integration
Pinterest Ads are Pins that are placed where people are most likely to see them. These Pins surface in your desired audience’s home feed, category feeds, and relevant search results.
Pinterest Tag is a code snippet that lets you track your Ad visitors. It also helps you track the actions your visitors take on your site after seeing your Pinterest ad. Further, it helps you measure the effectiveness of your ads and offers you a detailed conversion report related to any customer activities such as signups or product purchases.
What you can do with Pinterest Tag
Track user actions when they visit your website via clicking on your Pin
Measure conversions based on different ad campaigns
Optimize your campaign performance based on conversion insights or customer behavior such as products purchased, liked, or shared
Implement audience targeting based on pageviews, product views, or orders delivered
Manually setting up Pinterest Tag can be a bit time-consuming. You also need to set up JavaScript on every page of your website and an event tracking code for tracking page visits, conversion events, page views, etc. Setting up all this requires you to write code or a developer familiar with your site architecture.
RudderStack lets you configure Pinterest Tag as a destination and send your event data to Pinterest without any coding.
How to set up Pinterest Tag Integration
It’s simple! Use our step-by-step guide to set up Pinterest Tag as a destination in RudderStack, and get started in no time at all.
Use Rudderstack to Send Event Data Seamlessly from Your Sources Into Pinterest Tag
Once you enable Pinterest Tag as a destination, events from all your customer data sources start flowing into Pinterest Tag through RudderStack in real-time. Configuring Pinterest is simple, and you do not have to worry about the format of the event data being delivered to Pinterest.
By Adding Pinterest Tag Support for Rudderstack, you can:
- Send your customer event data to Pinterest Tag reliably and securely
- Map your events to Pinterest Tag events without any manual coding or configuration
- Capture relevant details about the visiting user and send it to Pinterest Tag in real-time
Get started today
Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.
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