Overview
Configuring Optimizely in RudderStack is easy. Once the integration is enabled, RudderStack automatically tracks and collects all your experimentation data and routes it securely and reliably to Optimizely, in real-time. With RudderStack, you don’t need to waste time manually tracking the events. All you have to do is add the Optimizely snippet in the tag of your website, along with the RudderStack JavaScript snippet, and that’s it. RudderStack takes care of everything else.
Add Optimizely as a destination in RudderStack and:
- Skip all the manual configurations to set up Optimizely and get started in no time
- Route your event data across various event data sources to Optimizely reliably
- Send your experiment data to Optimizely along with the associated properties in real-time
- Provide custom campaign properties to Optimizely without the risk of incompatibility
- Send your experimentation or campaign data to other tools or platforms
Optimizely is a popular A/B testing and web experimentation tool that allows you to test and experiment with new website features and measure how they impact the overall customer experience. Built for developers and marketing teams alike, its easy-to-use visual editor allows you to innovate and improve your website at scale.
