Optimizely integration with RudderStack
Use RudderStack to Send Event Data to Optimizely Web
By Adding Optimizely Web Support for RudderStack, you can:
- Skip all the manual configurations to set up Optimizely Web and get started in no time
- Route your event data across various event data sources to Optimizely Web reliably
- Send your experiment data to Optimizely along with the associated properties in real-time
- Provide custom campaign properties to Optimizely without the risk of incompatibility
- Send your experimentation or campaign data to other tools or platforms, as specified by you
What you can do with Optimizely Web
You can easily overcome all of these challenges by adding RudderStack support for Optimizely Web, and skip all the manual configurations required to get started!
Test new website features and measures how they impact overall customer experience
Minimize the impact of the feature testing on your website’s performance
Uncover useful customer insights and create unique, long-lasting experiences for them
Visually test the experimental features and optimize your website content
Safely run multiple experiments on the same web page, even on dynamic websites
Empower multiple teams to collaborate together on experimenting with new website features through an easy to use, flexible visual editor
How to set up Optimizely Web Integration
It’s very easy! Use our step-by-step guide to set up Optimizely Web as a destination in RudderStack, and get started in no time at all.
How can we help you?
What is Optimizely used for?
Optimizely is a popular third-party full stack testing tool that enables A/B and other types of testing client-side and server-side.
Is it hard to set up Optimizely?
Difficulty can vary based on your tech stack and the complexity of the tests. Many users choose to simplify implementation by deploying and sending test data to Optimizely through secure A/B Testing & Feature Experimentation integration tools like RudderStack.
How much does it cost to integrate Optimizely with RudderStack?
What is an experimentation platform?
An experimentation platform allows you to try new product-related features and measure their impact on the customers and your overall KPIs, before actually implementing them. It is a critical part of your data infrastructure. An experimentation platform consists of 4 key components – a targeting engine, a telemetry system, a statistics engine and a management console.
Who uses Optimizely?
Over 3000 companies currently use Optimizely for their experimentation and feature testing needs. Some of the popular ones among these include Uber, Spotify, and Udemy.
What is A/B testing in marketing?
In marketing, A/B testing refers to an experiment where multiple variants of a web page or app are shown to the users at random. Then, based on their response or feedback, statistical analysis is used to determine which variant gives better results in relation to a specific KPI or metric. The ultimate goal of A/B testing is to boost conversion rates, increase interactions, and improve customer retention.