Integrate Google Analytics with MS SQL Server

Don't go through the pain of direct integration. RudderStack’s Google Analytics integration makes it easy to send data from Google Analytics to MS SQL Server and all of your other cloud tools.

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Easy Google Analytics to MS SQL Server integration with RudderStack

RudderStack’s open source Google Analytics integration allows you to integrate RudderStack with your Google Analytics to track event data and automatically send it to MS SQL Server. With the RudderStack Google Analytics integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use MS SQL Server and RudderStack

Query product analytics data

Import analytics-ready product engagement data into your warehouse. Select the data points you need and sync with the click of a button.

Understand feature adoption

Combine your product analytics data with other data points to fully understand features and their impact on lifetime value.

See the full customer journey

Combine your product analytics data with other digital touchpoints to build a full picture of the customer journey.

Frequently Asked Questions

Can you export data from Google Analytics?

Depending on the format, there are multiple ways to export data from Google Analytics, whether manually, through a native integration or through a data platform like RudderStack.

How do you load data from Google Analytics into MS SQL Server?

There are two primary ways: First, you could write your own code script to pull the data and load it via API. Second, you could use an ETL integration provider like RudderStack to load the data automatically.

How much does it cost to load data from Google Analytics into MS SQL Server?

Building your own integration between Google Analytics and MS SQL Server costs engineering time, while ETL providers like RudderStack generally charge by the number of rows loaded.

Use the MS SQL Server integration with other popular sources

Snowflake

Data Warehouse

JavaScript SDK

RudderStack SDKs

RudderStack MS SQL Server Documentation

Refer to our step-by-step guide and start using MS SQL Server today

About MS SQL Server

Microsoft SQL Server or MS SQL Server is a Relational Database Management System (RDBMS). It is used to store and retrieve data as required by other applications. With SQL Server, you can query data efficiently from tables, create database objects, and administer your data. Microsoft has released different versions of SQL Server over the years, which are aimed at different audiences and different workloads.

About Google Analytics

Google Analytics is the most popular web analytics platform that enables businesses to analyze, track, and report website traffic across various sources. It gives you unique insights into your marketing performance, content, and products to better understand your customer.

Backed by Google’s exceptional insights and machine learning capabilities, Google Analytics lets you make the most of your data by measuring your advertising ROI. It also helps you set up tracking code to perform data collection based on your website preferences.