MoEngage is an intelligent customer engagement platform that allows you to effectively engage with your customers throughout their product journey. It allows you to track and map your customer life-cycle across various touchpoints, and optimize their customer experience at each stage. With MoEngage, you can effectively deliver personalized communication to your customers and thereby increase overall customer engagement and audience retention. It allows you to provide personalized user experiences to your customers throughout their product journey, thereby increasing customer engagement and user retention. MoEngage leverages AI-based optimization to track and map your customer lifecycle across various touchpoints and optimize their customer experience at each stage. You can also easily set up a cross-channel campaign for seamlessly communicating with your customers across different channels.

Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.

Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.