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Mixpanel integration with RudderStack

Simplify Customer Analytics Using RudderStack and Mixpanel

Mixpanel makes extensive use of customer event data for product and behavioral analytics. RudderStack tracks and collects this data from your specified sources and sends it to Mixpanel in real-time. The integration is quite straightforward, and once enabled, RudderStack starts tracking all the information related to your users and their on-site activities. This information is then sent to Mixpanel in real-time in a format that it expects.

By Integrating Mixpanel Support for RudderStack, you can:

  • Track and collect all your customer data from a variety of sources including web and mobile applications
  • Send the events to Mixpanel without worrying about transforming and readying it for analytics
  • Collect relevant events and details related to user engagement and other real time insights
  • Create and send events with custom properties without worrying about their compatibility with Mixpanel
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What you can do with Mixpanel

To implement Mixpanel, you need to primarily build and work with two major Mixpanel APIs – Mixpanel and Mixpanel People. You also need to map out your events that need to be collected along with their associated traits. In addition, you need to install the relevant SDKs and libraries to collect this data. While the Mixpanel reporting aspect is quite straightforward, this initial setup involves a lot of hassle and time investment.

By adding Mixpanel support in RudderStack, you can overcome these challenges and get the data flowing in no time at all.

Analyze customer event data across a variety of platforms, including mobile and the web

Implement efficient correlation analysis to identify critical trends in your business metrics, as well as audience behavior

Formulate and test hypotheses related to changes in your product’s features, and measure their impact on the audience

Implement the features that work for you, improve customer engagement and boost your retention rate

How to set up the Mixpanel Integration

It’s very easy! Use our step-by-step guide to set up Mixpanel as a destination in RudderStack, and get started in no time at all.

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FAQ

How can we help you?

What is Mixpanel used for?

Mixpanel is a widely-used third-party Product analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Mixpanel?

Difficulty can vary based on the cleanliness of your Product and campaign data. Many users choose to simplify implementation by sending data to Mixpanel through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Mixpanel with RudderStack?

Pricing for Mixpanel can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Mixpanel?

Mixpanel is a business analytics tool. It allows you to better understand how customers interact with your product. With Mixpanel, you can analyze real time user data and identify key trends and insights to improve your product.

How to name your Mixpanel data?

In order to keep the event names clean, you should describe the action or the event as it happens. Also, consistency is key – you should decide on the casing to be used and the even spacing of the event names. Different businesses collect and name their data differently. However, it is highly recommended to use title casing and spaces instead of using camelCase or snake_case.

What is the Mixpanel API?

The Mixpanel API allows you to access and use the data that Mixpanel analyzes. This API is RESTful, and the responses are returned in JSON format.

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