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Marketo integration with RudderStack

Marketing Automation Made Easy with Marketo and RudderStack

Adding Marketo as a destination in RudderStack makes it very easy to optimize your inbound marketing activities. With RudderStack’s SDKs, you can track, collect, and send your customer data into Marketo, in real-time, without having to write a single line of code manually.

By Integrating Marketo Data with RudderStack, you can:

  • Optimize lead generation and update the details of potential leads
  • Create and synchronize potential leads into Marketo from various sources in real-time
  • Eliminate the need to set up an ETL pipeline for continuous data upload to Marketo
  • Reformat and send event data in the format expected by Marketo
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What you can do with Marketo

To sync your leads into Marketo, you need to install a Marketo JavaScript library on your website. You’ll also need to fire relevant event data when people take important actions on your site in real-time. This means you need to set up an ETL pipeline or some method for continuous data upload into Marketo from your site(s). Also, to collect your offline data related to leads etc., you may have to use the Marketo API to load it regularly - either via your ETL pipeline or through a chron job. This can be quite a tedious task, and take up a lot of your time as well. Manually managing every customer’s current lifecycle stage can also prove to be very challenging.

By integrating RudderStack with Marketo, you can easily eliminate all of these challenges.

Provide customers with highly personalized content derived from their intent, engagement, CRM activity, and offline data.

Automatically create flow actions and smart campaigns based on the buyer, sales, and marketing activity

Map your customer lifecycle stages to build models to gain visibility into where engagement is happening, the time taken to engage, and when to optimize potential bottlenecks and issues

Engage with customers via personalized email campaigns using A/B/n testing and predictive content

Connect and normalize your online and offline sales, marketing, and paid media data, all in one place

Attract buyers and nurture them with personalized campaigns, so your sales team can step in when they’re engaged and ready and close the deal

Get 360-degree visibility of how your campaigns influence the deals at each stage and identify your exact ROI

How to set up Marketo Integration

It’s very easy! Use our step-by-step guide to set up Marketo as a destination in RudderStack, and get started in no time at all.

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FAQ

How can we help you?

What is Marketo used for?

Marketo is a enterprise marketing automation platform tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Marketo?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure enterprise marketing automation platform integration tools like RudderStack.

How much does it cost to integrate Marketo with RudderStack?

Pricing for Marketo can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

How does Marketo integrate with Salesforce?

Integrating Marketo with Salesforce is simple. All you need to do is enter your CRM credentials, and your custom fields and objects will be automatically synced between the two platforms.

Does Marketo integrate with Microsoft Dynamics?

Marketo continuously syncs data with Microsoft Dynamics at all times. This is done using background sync, in batches, not in real-time. The very first sync in your subscription takes minutes to hours (depending on the size of your database). Marketo copies the entire database from Dynamics. After that, each sync typically takes seconds or minutes and only syncs data that has changed.

How do I ensure that the track events do not fail?

To ensure that the Track events do not fail, the Track Anonymous Id settings on the dashboard should be turned off. If the setting is turned off, and you are not sending an userId along with your event, the events will fail.

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