Integrate Apache Kafka Source with Lytics
Don't go through the pain of direct integration. RudderStack’s Apache Kafka Source integration makes it easy to send data from Apache Kafka Source to Lytics and all of your other cloud tools.Lytics is a Customer Data Platform built for marketers to know their customers better. It leverages your first-party customer data to create highly personalized website experiences, product recommendations, and ad-spend optimizations in real-time. With Lytics, you can better engage with your customers through personalized messages and automated, AI-driven marketing campaigns. Lytics AI decision engine enables marketers to analyze hundreds of behavioral attributes to create actionable customer profiles. Businesses can build effective strategies around high customer engagement through online advertising, email marketing campaigns, and much more.
Apache Kafka is a popular distributed streaming platform. It allows you to handle large-scale workloads with high throughput and low latency. Apache Kafka is highly available and is used across the world for building real-time data pipelines and streaming applications.