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Lytics integration with RudderStack

Send Real-time Event Data Seamlessly To Lytics with RudderStack

RudderStack supports Lytics as a destination. As a result, now you can seamlessly send event data in real-time. Integrating RudderStack with Lytics just takes a few minutes. Once done, RudderStack automatically tracks and collects customer events across all your event data sources. Next, it routes them securely and reliably to Lytics for tailored customer experiences and improved customer engagement.

By Adding Lytics Support for RudderStack, you can:

  • Record details related to the pages each user visits
  • Capture customer events in real-time and send them to Lytics using the Track API
  • Send additional eCommerce-related events without any manual coding
  • Send events to Lytics in the desired format

What you can do with Lytics

Manually setting up Lytics can take some significant time and effort. Lytics collects its user data from a JavaScript library that has to be placed on all pages of your site. You will also need to manually pull miscellaneous information related to your users from the database for building a customized user experience.

RudderStack helps you skip all the manual coding and easily build personalized experiences with Lytics.

Analyze customers’ needs and deliver timely and relevant communication across multiple channels

Engage new and current customers with personalized messages and targeted ad campaigns

Increase brand awareness and engagement by predictive marketing strategies based on customers’ actions

Build look-alike models using Lytics AI/ML engine to create personalized experiences across all digital channels

Generate customer-specific communication plans to improve customer relationship

How to set up Lytics Integration

It’s very easy! Use our step-by-step guide to set up Lytics as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Lytics used for?

Lytics is a third-party AI-focused Customer Data Platforms tool that enables businesses to create engaging customer experiences across channels.

Is it hard to set up Lytics?

Difficulty can vary based on the amount and type of your customer data as well as the complexity of your customer journey. Many users choose to simplify implementation by sending data to Lytics through secure AI-focused Customer Data Platforms integration tools like RudderStack.

How much does it cost to integrate Lytics with RudderStack?

Pricing for Lytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Lytics?

Lytics is a customer data platform built for marketing teams to leverage first-party customer data to deliver tailored customer journeys efficiently. Lytics enables you to better engage with your customers using personalized messages and automated, AI-driven marketing campaigns.

How does Lytics work?

Lytics helps marketers keep track of customer data across all channels in real-time. Lytics aggregates marketing use data from different sources into a single platform to create user profiles. These user profiles are segmented to create highly flexible targets for marketing campaigns or further analysis.

Can I pass custom cookie data to Lytics?

Custom cookie data can be passed on a per-account basis with no additional development. To add custom cookies, go to Lytics dashboard and navigate Account Settings > Tag and edit the Custom Cookie keys field.

Customer Data Platform for Developers | RudderStack
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