Overview
RudderStack supports Lytics as a destination. As a result, now you can seamlessly send event data in real-time. Integrating RudderStack with Lytics just takes a few minutes. Once done, RudderStack automatically tracks and collects customer events across all your event data sources. Next, it routes them securely and reliably to Lytics for tailored customer experiences and improved customer engagement.
By adding Lytics support for RudderStack, you can:
- Record details related to the pages each user visits
- Capture customer events in real-time and send them to Lytics using the Track API
- Send additional eCommerce-related events without any manual coding
- Send events to Lytics in the desired format
Lytics is a Customer Data Platform built for marketers to know their customers better. It leverages your first-party customer data to create highly personalized website experiences, product recommendations, and ad-spend optimizations in real-time. With Lytics, you can better engage with your customers through personalized messages and automated, AI-driven marketing campaigns. Lytics AI decision engine enables marketers to analyze hundreds of behavioral attributes to create actionable customer profiles. Businesses can build effective strategies around high customer engagement through online advertising, email marketing campaigns, and much more.
