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Lotame integration with RudderStack

Use RudderStack to Send Event Data to Lotame Periodically

RudderStack supports syncing Lotame’s BCP Pixel and DSP Pixel through our API calls. You can provide multiple BCP and DSP templates to RudderStack, and it automatically includes these sources of image pixels in the web app. Syncing of DSP Pixels happens once in 7 days, RudderStack stores the sync timestamp in storage. On every page call, RudderStack checks for the event payload and the last syncing timestamp. If it is before 7 days or more, RudderStack automatically triggers the syncing.

By Integrating Lotame Data with RudderStack CDP, you can:

  • Ensure timely sync of your Lotame Pixels
  • Provide multiple BCP and DSP templates for syncing to Lotame
  • Use the Android SDK to sync Lotame Pixels via your Android app
  • Skip any manual configuration or syncing tasks and save valuable time
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What you can do with Lotame

In order to use Lotame effectively, you need to sync the DSP (Demand-Side Platform) Pixels once every 7 days. Since Lotame does not provide any JavaScript SDK of its own, you will need to do this syncing manually. This can take up a lot of your valuable time and effort.

With RudderStack, you get the assurance that the syncing will be done properly and on time.

Bring together your scattered data sources and find meaningful insights

Enrich your data with curated second and third-party data

Build your audiences based on demographics, location, interests, and more

Increase effective engagement with your customers and grow business revenue

Build comprehensive data science solutions with useful behavioral data from your customer profiles

How to set up Lotame Integration

It’s very easy! Use our step-by-step guide to set up Lotame as a destination in RudderStack, and get started in no time at all.

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FAQ

How can we help you?

What is Lotame used for?

Lotame is an advertising platform used to serve programmatic ads to Google users and other users around the web.

Is it hard to set up Lotame?

Difficulty can vary based on your web/mobile tech stack and the complexity of the programmatic conversions you want to send to Lotame. Many users choose to simplify implementation by sending conversion data to Lotame through secure data integration tools like RudderStack.

How much does it cost to integrate Lotame with RudderStack?

Pricing for Lotame can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Lotame?

Lotame is a popular Data Management Platform that offers a unified platform to enrich your customer and audience data. This data can be used by marketing teams, advertisers and agencies to find new customers, increase engagement with the existing customers, and eventually boost their business revenue. With Lotame, you can segment your audiences based on specific behavioral traits and build marketing strategies and campaigns catering to their specific needs.

What is a DMP?

A Data Management Platform (DMP) collects data from a variety of first, second, and third-party data sources enriches and then consolidates them. This consolidated data can then be used by marketing agencies, advertisers, and business improvement teams to enhance their customer engagement, targeted advertisement, content personalization, and much more. Tools like Iterable combine various data sources according to audience demographics, location, age, etc., and enriches them to give you a consolidated view of your customers, so you can design effective marketing campaigns to boost your business revenue.

What is the difference between a CDP and a DMP?

A CDP like RudderStack makes integration of first-party data easier to improve analytics, marketing and ad targeting. On the other hand, a DMP such Iterable allows you to enrich your CDP data for better customer engagement.

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