What You Can Do with Klaviyo

Analyze user behavior and pull information on products and orders to send targeted e-mails and segment your audience.

Track the performance of your e-mails and identify opportunities within minutes.

Build segments using behavioral and transactional data to target promotions and campaigns more efficiently.

Target flows based on important events, such as a purchase made or a customer subscribing to a list.

Understand product performance quickly to spend more time figuring out the next steps and grow faster.

You can send data to Klaviyo using Javascript API for websites, server-side libraries, or directly to the API. However, to get the most of Klaviyo, information including important events, product data, and order data needs to be installed on all platforms. However, manually installing all this data is a tedious process


By integrating Klaviyo with RudderStack, you can effortlessly send real-time customer event data into Klaviyo from your preferred sources without any manual coding.

How to set up Klaviyo Integration

It's effortless! Use our step-by-step guide to set up Klaviyo as a destination in RudderStack, and get started in no time at all.

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Easy E-mail Marketing Using RudderStack and Klaviyo

With RudderStack, there is no need for a dedicated ETL system or to write custom scripts to set up Klaviyo. You can easily capture all the data from your websites, mobile apps, or servers and send them directly to Klaviyo without any additional setup or coding.

By Adding Klaviyo Support for RudderStack, you can:

  • Additional properties of the events along with the page events.
  • Capture relevant information about the user, including UserID and the associated traits such as e-mail, phone, and name of that user.
  • Update and send a contact's custom fields using the RudderStack integration.
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