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Klaviyo integration with RudderStack

Easy E-mail Marketing Using RudderStack and Klaviyo

With RudderStack, there is no need for a dedicated ETL system or to write custom scripts to set up Klaviyo. You can easily capture all the data from your websites, mobile apps, or servers and send them directly to Klaviyo without any additional setup or coding.

By Adding Klaviyo Support for RudderStack, you can:

  • Additional properties of the events along with the page events.
  • Capture relevant information about the user, including UserID and the associated traits such as e-mail, phone, and name of that user.
  • Update and send a contact's custom fields using the RudderStack integration.
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What You Can Do with Klaviyo

You can send data to Klaviyo using Javascript API for websites, server-side libraries, or directly to the API. However, to get the most of Klaviyo, information including important events, product data, and order data needs to be installed on all platforms. However, manually installing all this data is a tedious process


By integrating Klaviyo with RudderStack, you can effortlessly send real-time customer event data into Klaviyo from your preferred sources without any manual coding.

Analyze user behavior and pull information on products and orders to send targeted e-mails and segment your audience.

Track the performance of your e-mails and identify opportunities within minutes.

Build segments using behavioral and transactional data to target promotions and campaigns more efficiently.

Target flows based on important events, such as a purchase made or a customer subscribing to a list.

Understand product performance quickly to spend more time figuring out the next steps and grow faster.

How to set up Klaviyo Integration

It's effortless! Use our step-by-step guide to set up Klaviyo as a destination in RudderStack, and get started in no time at all.

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FAQ

How can we help you?

What is Klaviyo used for?

Klaviyo is a email and sms marketing automation tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Klaviyo?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure email and sms marketing automation integration tools like RudderStack.

How much does it cost to integrate Klaviyo with RudderStack?

Pricing for Klaviyo can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Klaviyo?

Klaviyo is a cloud-based e-mail marketing solution that allows e-commerce businesses to send targeted e-mail campaigns based on various metrics such as purchasing and viewing history, customer interaction with past e-mail, and so on.

Is Klaviyo a CRM?

Klaviyo includes an e-commerce CRM that gathers all of the information about your customers and subscribers in a unified view that gives you access to all the data points you'll want to grow your business.

Does Klaviyo have landing pages?

Yes. Klaviyo allows you to create a full-page form that serves as a landing page on its own, which is called a subscribe page.

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