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Iterable Overview

Cross-channel marketing platform that empowers teams to create, optimize, and measure every interaction across the customer journey

Source

Event Stream

Iterable Overview

Cross-channel marketing platform that empowers teams to create, optimize, and measure every interaction across the customer journey

Source

Event Stream

RudderStack allows you to configure Iterable as a source via a webhook. You can ingest Iterable events from your marketing campaigns e.g. email clicks, email opens, in-app clicks, in-app opens, SMS clicks, and more in real-time. RudderStack automatically takes care of converting them into the RudderStack event format so you can then send this to any downstream destination or warehouse. There’s no need for your engineering team to do any custom coding or configuration.

Add Iterable as a source and:

  • Capture real-time behavioral data of your customers
  • Send your events to over 200 destinations
  • Collect all the relevant Iterable events like clicks, opens, unsubscribes related to marketing campaigns, user engagement, and other real-time insights

Frequently Asked Questions

About Iterable

Iterable is a digital marketing platform that allows you to maximize your customer's LTV by creating a better customer experience. Built for high speed and scalability, Iterable supports email, web push, SMS, social, and in-app notifications to engage with your customers effectively. Iterable helps your customers’ preferences, likes and dislikes and gives them tailor-made content recommendations and advertisements. If building meaningful relationships with your customers is your goal, then Iterable is the perfect tool for you!