Google Analytics Source integration with RudderStack

Send Customer Event Data from Google Analytics to RudderStack Securely

Now you can set up Google Analytics as a source in RudderStack within a few minutes. Once successfully configured, RudderStack automatically ingests the Google Analytics data you specified. This data can then be routed to your data warehouse or any other third-party destination supported by RudderStack.

By adding Google Analytics as a source in the RudderStack dashboard, you can:

Collect your raw events and data from Google Analytics and ingest them into RudderStack
Schedule data import from your Google Analytics account to RudderStack
Send data to third-party destinations or data warehouses securely

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What you can do with Google Analytics Source

Get a deeper understanding of your customers to deliver a better experience and drive results

Analyze, process, and share huge amounts of data quickly using an easy-to-use interface and shareable reports

Understand how your website and app users engage with your content to identify what’s working and not

Discover unique insights such as which customers can convert or which customers have high revenue potential using machine learning

Reach the right audience using analytics results and Google’s advertising and publisher products such as Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager

How to set up Google Analytics Source Integration

It's simple to set up! Use our step-by-step guide for setting up Google Analytics as a source in RudderStack.

View the documentation

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About Google Analytics Source

Google Analytics is the most popular web analytics platform that enables businesses to analyze, track, and report website traffic across various sources. It gives you unique insights into your marketing performance, content, and products to better understand your customer.

Backed by Google’s exceptional insights and machine learning capabilities, Google Analytics lets you make the most of your data by measuring your advertising ROI. It also helps you set up tracking code to perform data collection based on your website preferences.

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FAQ

How can we help you?

What can Google Analytics collect?

Google Analytics allows you to track valuable audience data to determine the channels that drive the most traffic to your website. It also helps collect information about the people visiting your website, age, gender, interests, devices, and location.

What cannot be collected by the default Google Analytics tracking code?

Google Analytics does not allow you to track individual users.

What data does Google Analytics prohibit collecting?

Google Analytics customers are prohibited from sharing personal information with Google. It prohibits collecting personally identifiable information (PII) such as names, social security numbers, email addresses, or similar data. Also, data that permanently identifies a particular device, such as a mobile phone’s unique device identifier, cannot be collected.

Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
David Annez
Head of Engineering at Loveholidays
We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
See case study
Alex Dovenmuehle
Head of Data Engineering at Mattermost
Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
See case study
Dan Baker
Data Engineer at Pachyderm
I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.