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Google Analytics Source integration with RudderStack

Send Customer Event Data from Google Analytics to RudderStack Securely

Now you can set up Google Analytics as a source in RudderStack within a few minutes. Once successfully configured, RudderStack automatically ingests the Google Analytics data you specified. This data can then be routed to your data warehouse or any other third-party destination supported by RudderStack.

By adding Google Analytics as a source in the RudderStack dashboard, you can:

  • Collect your raw events and data from Google Analytics and ingest them into RudderStack
  • Schedule data import from your Google Analytics account to RudderStack
  • Send data to third-party destinations or data warehouses securely

What you can do with Google Analytics Source

Get a deeper understanding of your customers to deliver a better experience and drive results

Analyze, process, and share huge amounts of data quickly using an easy-to-use interface and shareable reports

Understand how your website and app users engage with your content to identify what’s working and not

Discover unique insights such as which customers can convert or which customers have high revenue potential using machine learning

Reach the right audience using analytics results and Google’s advertising and publisher products such as Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager

How to set up Google Analytics Source Integration

It's simple to set up! Use our step-by-step guide for setting up Google Analytics as a source in RudderStack.



How can we help you?

What can Google Analytics collect?

Google Analytics allows you to track valuable audience data to determine the channels that drive the most traffic to your website. It also helps collect information about the people visiting your website, age, gender, interests, devices, and location.

What cannot be collected by the default Google Analytics tracking code?

Google Analytics does not allow you to track individual users.

What data does Google Analytics prohibit collecting?

Google Analytics customers are prohibited from sharing personal information with Google. It prohibits collecting personally identifiable information (PII) such as names, social security numbers, email addresses, or similar data. Also, data that permanently identifies a particular device, such as a mobile phone’s unique device identifier, cannot be collected.

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