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Google Analytics integration with RudderStack

Perform Efficient Web Analytics with Google Analytics and RudderStack

With RudderStack, you can easily send your data to Google Analytics to analyze your website and your users’ behavior - without having to write or install any tracking code. Using RudderStack’s tracking feature, you can track user activities, and advanced Google Analytics features such as custom dimensions and custom metrics.

By Setting Google Analytics as a Destination in RudderStack, you can:

  • Track and obtain real-time reporting and information about your customers’ activities
  • Get information about the visited pages, such as session durations, page category, and more
  • Track custom properties associated with your events using RudderStack, and send them over to Google Analytics

What you can do with Google Analytics

Integrating Google Analytics with your website on its own can be quite challenging. For collecting in-depth information about your website such as visitor activity, user attributes as well as relevant eCommerce information, you will need to install custom webhooks into your website. In addition, you will need to know the Google Analytics API methods and data formats. Similarly, for mobile tracking, any custom or eCommerce events need to be tracked manually, which can be quite a hassle.

You can get around all these limitations by integrating RudderStack with Google Analytics.

Track website activity such as session duration, bounce rate, and much more

Know your website traffic sources

Identify poorly performing web pages through effective funnel visualization

Integrate with Google Tag Manager to track events and goals for conversion optimization

How to set up the Google Analytics Integration

It’s very easy! No coding is needed. Use our step-by-step guide to set up Google Analytics as a destination in RudderStack and get started within minutes.



How can we help you?

What is Google Analytics used for?

Google Analytics is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Google Analytics?

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Google Analytics with RudderStack?

Pricing for Google Analytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What does Google Analytics do?

Google Analytics is one of the most widely-used digital analytics tools across all industries. It is a free web analytics service offered by Google that allows you to get in-depth details about your website's visitors. Its state-of-the-art reporting capabilities also let you measure your advertising ROI and better understand your customers.

How do I get Google Analytics?

Google Analytics is a free tool! Once you have signed in to your Google account, click on Access Google Analytics and set up your free account to get started easily.

Is coding required for Google Analytics?

Google Analytics does not require any advanced coding skills. However, some basic exposure to any analytics, data visualization, or data management platform will help you use the tool more efficiently.

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