Google Ads Source integration with RudderStack

Efficiently Track Customer Event Data from Google Ads to RudderStack

Integrating Google Ads on the RudderStack dashboard is no rocket science. Once you successfully configure Google Ads, your specified customer events will automatically start flowing from Google Ads into RudderStack. This data can be then redirected to your favorite third-party destinations and also into your data warehouse.

By Adding Google Ads as a Source in the RudderStack Dashboard, you can:

Import information on keywords performance, click performance, users bounced from Ads group, the performance of your Google Ads' placement, and more
Schedule the data import sync from your Google AdWords account to RudderStack
Import historical data if you have integrated Google Ads with RudderStack for the first time

Try this in RudderStack

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What you can do with Google Ads Source

Target ads based on country, city, region, or distance from the location

Improve your brand's awareness by creating targeted cross-platform Google ads using keyword planner

Connect with people who previously visited your mobile app or website with Google ads remarketing

Create successful search campaigns and engage with potential customers at the right time via email

Optimize your ads for mobile to connect with users searching on their mobile devices

Learn core search engine marketing tactics with Google Ads Best Practices Series

How to set up Google Ads Source Integration

It just takes a few minutes! Use our step-by-step guide for setting up Google Ads as a source in RudderStack.

View the documentation

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FAQ

How can we help you?

How does Google Ads work?

Google Ads displays your ad when customers are looking for a product or service that you offer. First, you need to select your goal, which could be getting more visitors or more phone calls to your business. Next, select the geographic area you want to target (the radius could broadly extend over different cities or countries). Finally, set up an ad with the monthly budget cap. Once the ad is approved, it appears to users in your target area as they search for similar products or services.

What is CPC (Cost Per Click)?

CPC (Cost Per Click) or PPC (Pay Per Click) means you pay for an ad only when someone clicks on it.

Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
David Annez
Head of Engineering at Loveholidays
We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
See case study
Alex Dovenmuehle
Head of Data Engineering at Mattermost
Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
See case study
Dan Baker
Data Engineer at Pachyderm
I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.