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Google Ads integration with RudderStack

Use RudderStack to Send Your Event Data to Google Ads

Our open source CDP supports Google Ads as a destination so that you can send your customer event data directly to Google Ads without the need for any additional configuration or code. RudderStack uses Google Ads’ JavaScript tagging framework (gtag.js) and an API that allows you to send your event data to Google Ads in the required format. With RudderStack, you can capture distinct information about your users and their actions so that you can use it for advertising on Google and land potential customers effectively.

By Integrating Google Ads with RudderStack, you can:

  • Effectively use Google Ads site tag gtag.js to send your event data to Google Ads
  • Map relevant properties of your event data to the corresponding Google Ads fields
  • Perform effective page load conversions using the RudderStack SDK by merely passing the event name in the page call

What you can do with Google Ads

Integrate Google Ads seamlessly with Google search and Maps to advertise your products or services

Drive online and offline conversions, sales, and mailing list sign-ups

Use the Google Adwords API to manage your Google Ads campaigns, accounts, and reports

The click-to-call feature allows you to add a phone number for potential customers to get directly in touch with you

Pause or suspend your ads at any time as well as adjust the budget allocation for your ads

Improve your ads over time to attract more customers and increase your ROI

How to set up the Google Ads Integration

It’s very easy! Use our step-by-step guide to set up Google Ads as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Google Ads used for?

Google Ads is an advertising platform used to serve search and display ads to Google users and other users around the web.

Is it hard to set up Google Ads?

Difficulty can vary based on your web/mobile tech stack and the complexity of the search and display conversions you want to send to Google Ads. Many users choose to simplify implementation by sending conversion data to Google Ads through secure data integration tools like RudderStack.

How much does it cost to integrate Google Ads with RudderStack?

Pricing for Google Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

How does Google Ads work?

Google Ads, also called Google AdWords, is Google’s popular advertising system that allows advertisers to bid on certain keywords so that their ads appear in Google’s search results for those keywords. Google thus makes money from the searches as the advertisers pay for the clicks.

What is the difference between Google ads and Google AdWords?

There is no difference between Google AdWords and Google Ads. They are the same product.

Are Google Ads safe?

Google Ads are absolutely safe. Google does not disclose any personal information to advertisers. For more details, you can visit https://safety.google/privacy/ads-and-data/.

Which is better - Google ads or Facebook ads?

Google AdWords and Facebook Ads both give you the ability to target or retarget specific audiences through keywords relevant to your business or product. You can target potential customers by their age, location, and many other aspects. One of the key differences between the two, however, is that while Google Ads help you find new customers, Facebook Ads helps new customers find you.

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