![Webhook](https://cdn.sanity.io/images/97bpcflt/production/0ab47f7d86e938716678a27861d91f918aead274-151x140.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=74)
![Fullstory](https://cdn.sanity.io/images/97bpcflt/production/4e26f0729e491d11d758524ef1e9d0d952fa081e-200x200.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=80)
Integrate Webhook with Fullstory
Don't go through the pain of direct integration. RudderStack’s Webhook integration makes it easy to send data from Webhook to Fullstory and all of your other cloud tools.FullStory is a popular marketing platform used by many businesses to understand, measure, and optimize the customer experience. FullStory makes extensive use of the incoming event data to analyze user behavior on the app and track their overall journey. With these insights, FullStory helps you identify potential opportunities to increase engagement and user retention.
If you are looking for an all-inclusive marketing solution to support your businesses growing digital presence, then FullStory is the perfect tool for you.
Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.
Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.