What you can do with FullStory

Track your conversion funnel, and identify problematic areas in your website

Use session replays to identify the prominent features of your product and the ones that need improvement

Better understand your users, and improve their overall customer experience

Measure the impact of new experiments or features that you wish to roll out to increase the overall user engagement

Leverage cutting-edge analytics and insightful reporting to optimize your product marketing strategy

Ensure your users’ privacy while giving them the best digital experience

In order to install FullStory, you need to place the FullStory JavaScript snippet on all the pages of your website in order to track customer interactions and engagements. One downside of this is that you still don’t get complete details of your visitors and other important information such as signup date, plan details, etc.

When you integrate RudderStack with FullStory, you get all the relevant information related to your customers in real-time, including their interactions with your product.

How to set up the FullStory Integration

It’s very easy! Use our step-by-step guide to set up FullStory as a destination in RudderStack, and get started in no time at all.


Track and Record User Sessions Using RudderStack and FullStory

RudderStack allows you to send your customer event data to FullStory from its native web SDKs securely to help you understand your customers better. Once enabled as a destination in RudderStack, you can view all of the user session data in FullStory in real-time without requiring any manual coding or configuration. With RudderStack takes care of tracking and collecting your data, you can give your undivided attention to getting relevant business insights out of it.

By Adding FullStory Support for RudderStack, you can:

  • Record user sessions automatically without having to write a single piece of code
  • Track and capture custom events effortlessly
  • Pass additional user traits such as name, email, and country which show up automatically the next time you access a list in FullStory
  • Track custom events as they occur in your website or web application, to give you the most real-time data about your users’ activities
  • Eliminate the need to transform your data manually before sending it to FullStory – RudderStack automatically does that for you