Firebase offers best-in-class analytics, messaging, and app development capabilities, which help you grow your business. It gives you the cutting-edge analytics tools you need to understand your customers better and devise better engagement strategies. It also gives you the ability to improve your mobile apps by running product and marketing experiments, testing new features, and implementing the changes that suit your business needs. Some other key features of Google’s premium mobile app analytics offering include secure authentication, crash reporting, cloud messaging, dynamic linking, and more. With Firebase, you get the ability to build apps in a quick, hassle-free manner without worrying about managing the infrastructure.

Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.

Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.