Firebase offers best-in-class analytics, messaging, and app development capabilities, which help you grow your business. It gives you the cutting-edge analytics tools you need to understand your customers better and devise better engagement strategies. It also gives you the ability to improve your mobile apps by running product and marketing experiments, testing new features, and implementing the changes that suit your business needs. Some other key features of Google’s premium mobile app analytics offering include secure authentication, crash reporting, cloud messaging, dynamic linking, and more. With Firebase, you get the ability to build apps in a quick, hassle-free manner without worrying about managing the infrastructure.

PostHog is an open-source product analytics platform that gives you full control over managing your user data. It can be easily integrated with your existing infrastructure and offers easy access to product analytics at scale. Built for data analysts and managers, PostHog helps analyze user traffic through your website or app and use the insights to improve visitor conversion and retention.