Firebase offers best-in-class analytics, messaging, and app development capabilities, which help you grow your business. It gives you the cutting-edge analytics tools you need to understand your customers better and devise better engagement strategies. It also gives you the ability to improve your mobile apps by running product and marketing experiments, testing new features, and implementing the changes that suit your business needs. Some other key features of Google’s premium mobile app analytics offering include secure authentication, crash reporting, cloud messaging, dynamic linking, and more. With Firebase, you get the ability to build apps in a quick, hassle-free manner without worrying about managing the infrastructure.

OneTrust is a popular consent management platform that provides data governance, privacy management, and security solutions to thousands of businesses worldwide. OneTrust simplifies the collection, centralization, and governance of consented first-party data while prioritizing transparency. Their integration with RudderStack ensures compliant activation of data.