🗓️ Live Webinar August 17: How Allbirds solves identity resolution in the warehouse with dbt Labs, Snowflake, and RudderStack

Register Now

Facebook Pixel integration with RudderStack

Use RudderStack to Send Customer Event Data Into Facebook Pixel

Once you add Facebook Pixel as a destination on the RudderStack dashboard, events from all your customer data sources start flowing into Facebook Pixel through RudderStack. The configuration is quite simple, and you don’t have to worry about the format of the event data being delivered to Pixel.

By Adding Facebook Pixel Support for RudderStack, you can:

  • Send your customer event data to Facebook Pixel securely and reliably
  • Track all custom events along with their associated properties, and in real-time
  • Map your events to standard Facebook events without any manual coding or configuration
  • Send custom events to Pixel in real-time in the Pixel-supported format

What you can do with Facebook Pixel

To use Facebook Pixel, you need to embed a JavaScript snippet into your website. To track events manually, you will need to write custom code for each event and add it to your website. This code tracks dynamic data such as product name, price, SKU, etc. Doing this activity for each and every activity manually can be quite a task.

By integrating RudderStack CDP with Facebook Pixel, you can skip all of these tedious manual configurations and get the event data directly to Facebook Pixel without any hassle.

Track visitor activity on your website using a simple JavaScript snippet

Measure the conversions and effectiveness of your ads

Use the tracking metrics to define custom audience segments for effective ad targeting

Analyze your website’s conversion funnels to determine their effectiveness

Track other important metrics needed to build effective marketing campaigns

How to Set up Facebook Pixel Integration

It’s very easy! Use our step-by-step guide to set up Facebook Pixel as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Facebook Pixel used for?

Facebook Pixel is an advertising platform used to serve mobile social media ads to Google users and other users around the web.

Is it hard to set up Facebook Pixel?

Difficulty can vary based on your web/mobile tech stack and the complexity of the mobile social media conversions you want to send to Facebook Pixel. Many users choose to simplify implementation by sending conversion data to Facebook Pixel through secure data integration tools like RudderStack.

How much does it cost to integrate Facebook Pixel with RudderStack?

Pricing for Facebook Pixel can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

How do I find my Facebook Pixels?

To find your Facebook Pixel, log into the Facebook Ads Manager, and navigate to ‘Measure and Report’ in the dashboard. Then, click on ‘Pixels’. You will be able to see your Facebook Pixel ID on this dashboard if you have already created your Pixel.

Why is my Facebook Pixel red?

The red dot next to the Facebook Pixel indicates that no information related to the event has been fired before. Specifically, no contribution has been made to the campaign or the event since Facebook Pixel was associated with it. Once someone contributes to the campaign, the dot automatically turns green and the event is considered as verified by Facebook.

Does Facebook pixel slow down the website?

In itself, Facebook Pixel does not slow down the website. The Facebook Pixel code is a lightweight code snippet, so in itself does not cause any issues to the website loading speed. However, you need to be careful in how you install the Pixel on your website. Any website loading speed issues typically arise from how you install the Pixel code. One of the ways to install the Pixel is through Google Tag Manager. To do so, install Google Tag Manager first, followed by the Facebook Pixel.

Customer Data Platform for Developers | RudderStack
HIPPA Compliant