Overview
Once you add the Facebook (now Meta) Pixel as a destination in RudderStack, events from all your customer data sources start flowing into Facebook Pixel through RudderStack. The configuration is simple, and you don’t have to worry about the format of the event data being delivered to Facebook Pixel.
Add Facebook Pixel as a destination in RudderStack and:
- Send your customer event data to Facebook Pixel securely and reliably
- Track all custom events along with their associated properties in real-time
- Map your events as standard events without any manual coding or configuration
- Send custom events to Facebook Pixel in real-time in the Facebook Pixel-supported format
Facebook Pixel (now Meta Pixel) is a developer tool by Facebook that allows you to track any visitor activity on your website. It’s a JavaScript snippet that you can add to your website and start tracking visitor actions such as page views, clicks, and add-to-cart events. The tracked metrics, also called events, appear on your Meta Pixel page in Events Manager.
