Overview
Integrating Facebook Custom Audience with RudderStack lets you send your customer events to create custom audiences via the Facebook Marketing API. Once the destination is configured and enabled, events from RudderStack will start flowing to Custom Audience.
Add Facebook Custom Audience as a destination in RudderStack and:
- Send your customer event data directly to Facebook and add it to existing Facebook Custom Audiences
- Format the user data in the format prescribed by the Facebook Marketing API using theĀ Explicit FormattingĀ Feature
- Track and use a particular session ID while adding or removing users viaĀ sessionIdAddĀ andĀ sessionIdDelete
Facebook Custom AudienceĀ is a popular ad targeting tool that enables you to search your audience among everyone on Facebook. It helps you build custom audiences using sources such as customer lists, web or app traffic, or engagement on Facebook.
