Customer.io Integration
Customer.io is a marketing tool that specializes in sending targeted emails, automated push notifications, and customized messages to your customers. With real-time data, Customer.io gives you the necessary tools to get a 360-degree view of your customers and get meaningful, actionable insights to improve your marketing strategy. To sum up, Customer.io is the perfect tool for all your automated messaging and customer engagement needs.
What you can do with Customer.io
Take complete control of your user data
Segment your customers based on their in-app behavior
Manage your customer profiles, send targeted 1:1 messages, or broadcast to a specific customer group with relevant ads and marketing information
Automate your email campaigns and push notifications in real-time, using an intuitive drag-drop interface
Measure the performance of your campaigns and use the learnings to optimize them
Create and sustain stronger, long-lasting relationships with your customers
To gather the tracking data of your known users, Customer.io provides a JavaScript snippet that you need to embed into your website.
By integrating RudderStack with Customer.io, you can avoid this step and skip any additional installation, webhook actions, or manual coding.
How to set up the Customer.io Integration
It’s very easy! Use our step-by-step guide to set up Customer.io as a destination in RudderStack, and get started in no time at all.
Use RudderStack to Send Your Marketing Data to Customer.io
You can use RudderStack to send data to Customer.io along with the associated event traits or properties. Once the customer.io integration is enabled, RudderStack automatically collects all your event data from your specified sources in real-time and sends it to Customer.io in the desired format. Alternatively, you can also use the RudderStack native SDK to send custom data directly from your device through the Customer.io API.
By Adding Customer.io Support for RudderStack, you can:
- Avoid additional installation or setup with an intuitive and straightforward integration
- Securely send relevant marketing information and key events directly to Customer.io
- Be assured about the compatibility of the event data – RudderStack automatically takes care of that
- See your event data in your Customer.io dashboard as soon as it's sent
Get started today
Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.
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