What you can do with Customer.io

Take complete control of your user data

Segment your customers based on their in-app behavior

Manage your customer profiles, send targeted 1:1 messages, or broadcast to a specific customer group with relevant ads and marketing information

Automate your email campaigns and push notifications in real-time, using an intuitive drag-drop interface

Measure the performance of your campaigns and use the learnings to optimize them

Create and sustain stronger, long-lasting relationships with your customers

To gather the tracking data of your known users, Customer.io provides a JavaScript snippet that you need to embed into your website.

By integrating RudderStack with Customer.io, you can avoid this step and skip any additional installation, webhook actions, or manual coding.

How to set up the Customer.io Integration

It’s very easy! Use our step-by-step guide to set up Customer.io as a destination in RudderStack, and get started in no time at all.


Use RudderStack to Send Your Marketing Data to Customer.io

You can use RudderStack to send data to Customer.io along with the associated event traits or properties. Once the customer.io integration is enabled, RudderStack automatically collects all your event data from your specified sources in real-time and sends it to Customer.io in the desired format. Alternatively, you can also use the RudderStack native SDK to send custom data directly from your device through the Customer.io API.

By Adding Customer.io Support for RudderStack, you can:

  • Avoid additional installation or setup with an intuitive and straightforward integration
  • Securely send relevant marketing information and key events directly to Customer.io
  • Be assured about the compatibility of the event data – RudderStack automatically takes care of that
  • See your event data in your Customer.io dashboard as soon as it's sent