Overview
With RudderStack’s Criteo integration, you can create new audiences and update existing ones with real time customer data from all your connected sources. You can send your event data to your Criteo Audience destination via cloud mode.
Integrate Criteo Audience with RudderStack to:
- Improve email matching with customer events sent directly to Criteo
- Access specific audience insights
- Reach audiences based on real-time updates and machine learning retargeting
- Receive large audiences by batching events
Criteo is an online advertising company that provides online display advertising. Criteo’s Audience API allows you to manage your contact lists and increase functionality by creating, deleting, and updating audience metrics, which you can use for your advertising campaigns. It allows you to target specific audiences based on unique demographics from your business, product, or service thus improving marketing workflows.
