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Criteo integration with RudderStack

Deliver smarter customer experiences with RudderStack and Criteo

By integrating Criteo with RudderStack, you can send your customer event data to Criteo without writing any code. Once the destination is configured and enabled, events from RudderStack will start flowing to Criteo directly.

By adding Criteo as a destination in the RudderStack dashboard, you can:

  • Automatically route all your event data directly to Criteo securely
  • Eliminate the need to add Criteo Events code tags to your app
  • Transform customer events in Criteo-specific format using RudderStack Transformations
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What you can do with Criteo

Criteo helps track conversion events and details, and to do that you need to install JavaScript code to collect relevant information. Also, implementing Criteo Events tags requires development effort. Implementing all these can be very challenging.

RudderStack helps you overcome these challenges and start using Criteo in no time.

Create brand awareness by serving ads to new audiences based on their unique browsing and buying habits

Offer intelligent product recommendations via ads to automatically feature products that trigger visits and engagement

Re-engage existing customers with retargeted ads featuring special deals and relevant offers

Implement and manage retail campaigns across premium retailers from a single easy-to-use platform

Help brands drive results through SKU-level analytics, AI-driven optimization, and end-to-end campaign management

How to set up the Criteo integration

It's easy! Use our step-by-step guide to set up Criteo as a Destination in RudderStack and get started in minutes.

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FAQ

How can we help you?

What is Criteo used for?

Criteo offers personalized retargeting that helps Internet retailers serve personalized online display advertisements to consumers who have previously visited the advertiser's website.

Who uses Criteo?

Some of the companies using Criteo include Tophatter, Penguin Random House LLC, VMware Inc, and Institute of Electrical and Electronics Engineers Inc.

Who are Criteo competitors?

The Top competitors of Criteo are Facebook Web Custom Audiences, Google Dynamic Remarketing, Google Remarketing, AdRoll, and Tapad.

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