What you can do with Comscore
Aggregate granular behavioral and contextual audience data across different platforms and devices to activate actionable targets
Analyze performances of cross-platform ad campaigns to understand what worked and re-strategize for newer audiences
Create real-time reports based on consumer interactions across desktops, smartphones, tablets, etc.
Measure reach, engagement, and audience overlap across TV and digital media ads
This integration is on the roadmap
Schedule time with our solutions engineering team to learn about timing and help prioritize this integration.
Use RudderStack to Send Your Audience Data to Comscore Seamlessly
With RudderStack, setting up Comscore is very easy. Comscore’s native SDK is wrapped inside RudderStack’s SDKs, so you don’t have to worry about installing any custom code. Enable Comscore as a destination in RudderStack and add a simple configuration to start sending your data directly from your platforms and devices.
By Integrating Comscore for RudderStack, you can:
- Auto-transform your Audience Event data in the format required by Comscore
- Map specific customer events and their properties to the associated Comscore events
- Track and report user’s activities, ads viewed, actions taken, and so on.
- Identify your users in RudderStack along with their traits, and trace their activities across different platforms