Overview
RudderStack allows you to track, collect, and send your event data across various platforms to Braze for effective marketing automation. Once you enable Braze as a destination, the RudderStack SDKs automatically start collecting event data across the web and mobile platforms and send it to your Braze dashboard. You can thus get a real-time live view of your customers and their activities in a single dashboard. With Braze’s cutting-edge AI capabilities, you get the insights you need to implement effective marketing strategies.
Add Braze as a destination and:
- Save precious development time and effort by seamlessly integrating Braze without any coding
- Leverage RudderStack’s native web, iOS, and Android SDKs, as well as server-to-server API calls to track and collect event data
- Send contextual information about the users and what they are doing on your website or app to Braze
- Map specific events to the appropriate Braze-defined events without any manual transformation or custom coding
Braze is a customer engagement platform that helps you better understand your customers' in-app behavior and use the insights to improve your users' app experience.
