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Braze integration with RudderStack

Send Your Cross-channel Marketing Data to Braze Using RudderStack

RudderStack allows you to track, collect, and send your event data across various platforms to Braze for effective marketing automation. Once you enable Braze as a destination, the RudderStack SDKs automatically start collecting event data across the web and mobile platforms and send it to your Braze dashboard. You can thus get a real-time live view of your customers and their activities in a single dashboard. With Braze’s cutting-edge AI capabilities, you get the insights you need to implement effective marketing strategies.

By Adding Braze Support for RudderStack, you can:

  • Save precious development time and effort by seamlessly integrating Braze without any coding
  • Leverage RudderStack’s native web, iOS, and Android SDKs, as well as server-to-server API calls to track and collect event data
  • Send contextual information about the users and what they are doing on your website or app to Braze
  • Map specific events to the appropriate Braze-defined events without any manual transformation or custom coding

What you can do with Braze

In order to set up Braze manually, you need to set up and implement the Braze SDKs depending on the platform, i.e. web, iOS, Android, or even server-to-server calls, as required. In addition, you need to figure out what kind of customer data you want to track, which again requires considerable planning and effort.

RudderStack helps you get all the information you need without having to perform any manual coding or configuration, by integrating seamlessly with Braze.

Build effective marketing campaigns without any coding using a simple drag-and-drop feature

Use cutting-edge predictive analytics to automate the delivery of push notifications and emails to your customers at the most suitable time

Real-time insights to better understand your customers’ online behavior and overall product journey

Use data-based suggestions to optimize your marketing campaigns

Integrate Braze with popular third-party tools such as Amplitude, Microsoft Azure, and more

How to set up the Braze Integration

It’s very easy! Use our step-by-step guide to set up Braze as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Braze?

Braze is a popular customer engagement tool that allows you to establish long-lasting relationships with your customers through effective, meaningful, and contextual conversations. With Braze, you can design personalized marketing campaigns by segmenting your customers according to their on-site behavior.

What is Personalized Messaging?

Personalized messaging is a popular feature offered by tools such as Braze, Intercom and many more. It allows you to design personalized messages, emails, SMS or push notifications and thereby effectively engage with your audiences. By better understanding your users’ behavior, you can design custom campaigns that allow you to convert potential leads into customers and build long-lasting relationships with them.

What is Braze User Data Collection?

Braze’s SDK allows you to collect crucial data related to product usage, campaign retargeting performance, device, user, and more. You can also collect event data related to custom events as specified by you.

Customer Data Platform for Developers | RudderStack
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